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Second Street Media

Endorsements : 25

Average rating :

Second Street Media is a leading provider of private-label platforms for contests, daily deals and photo galleries. Customer service includes phone support, webinars, "Best of" awards for customers and an online learning center to access these materials. Features include platforms for contests, sweepstakes and giveaways that run online or on Facebook, a daily deals platform integrated with email and text, and photo publishing and e-commerce platform.  Co-Founder Matt Coen serves on the Board of Directors of Local Media Association. Critical vendor for 1900 media companies. LocalMediaInsider's case study on E.W. Scripps, who uses the platform for Facebook contesting, a central sales initiative is here. See also Six Mega Contests created on Second Street Media's Upickem platform; how to create a money-making Wedding ContestContest ideas for 16 business categories, and

Endorsements by : Bill Eans, Brett Hulsey, Cindy Butner, Peter Bakke, Michael Adams, Mark Briggs, Sarah Taylor, John Jordan, Mike Schuttinga, Laurel Lane, Bruce Kropp, Lisa Davis, David Carfolite, Bryan Stroud, Mark Dobie, Christina Rice, Kurt Lozier, Sam Gett, Glen Callanan, Shana Hoch, Ethan Busse, Brett Carr , Sam Williams, Lisa Miksis


Case_study

Constant Contact

Endorsements : 5

Average rating :

Constant Contact, provides an email marketing platform.  Designed for the novice, templates walks the client through the process of setting up an e-newsletter and creating lists of opted-in subscribers. Its administrative back end lets users keep  track of each newsletter, and see at any given time how many have opened, clicked through and shared.  More than 400 templates enable layout, color, and font customization and linking to social media. Emails can be managed from an iPhone or iPad as well. Pricing varies by volume of subscribers and newsletters monthly, but starts at $15 a month. Check out their case study here.

Endorsements by : JAN RAMSEY, Tim West, graham johnston, ray appen


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Case_study

Borrell Associates

Endorsements : 3

Average rating :

Borrell provides research on local ad-spending data, consultation on digital strategies and sales training. Research includes local market data, surveys and research papers. Ways to use the metrics are listed in this report on tools and metrics. See also reports using Borrell data:  "Numbers your media company should be tracking", the Best versus the Rest in Media, and  the Best Versus the Rest in Radio.  A core product is its Compass report that shows digital spend by category in each market, used as a sales tool, often in conjunction with Buzzboard. Also calculates digital market revenues to estimate market penetration for digital, mentioned in this case study on WBOC/Fox21Delmarva's digital strategy. A major conference for media, the LocalOnline Advertising Conference is held every spring in News York City. Customers include Schurz Communications and Cox Radio. A major Background: Operated by Gordon Borrell, founder and CEO, Colby Atwood, president and Kip Cassino, executive vice president of research. The company's motto is "Tomorrow's media, understood today." Its hallmark is its understanding of disruptive technology and its effect on local media.

Mentioned as a great tool for remote work stations in 'Four Tips to Running a Work-from Home Sales Team' at LocalMediaInsider here. Recommended in the 12 great B2B social content ideas.

Endorsements by : Patrick OBrien, Steve Gray, James James Smith


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Case_study

Vendasta Technologies, Inc

Endorsements : 3

Average rating :
Vendasta is a leading provider of reupuation management and social marketing tools for media resellers, including newspapers and IYP companies, and  agencies and national brands. Features include a white labelled Business Center or availability via API's, allowing a customer-facing dashboard to view social reviews, fix inaccurate listings and update social media from one simple console.  Zoomable National Brand Report for multiple locations. Allows local merchants to compare their online presence with competitors and engage with their customers on popular social networks.  Call analytics is included in the product. Integrated into ClickFuel and other top universal dashboards.  Vendasta was named 2010 SIMA award winner in the Social Media category by the Sask Interactive Media Association.  Pricing for media is to buy wholesale and sell to advertisers at retail. Featured in multiple LocalMediaInsider case studies on in house ad agencies and digital marketing services including this Case study on McClatchy's ImpresLocal, Case study on 1100 Broadway, The Tennessean's digital agency, Dow Jones Local Media Group sells Digital Services and Morris Communications SoLoMo sales packages.  Customers include more than 1800 media properties. 
 
Mentioned in the review "What's Yext?"
 
Read more on building a winning mobile site here at LocalMediaInsider.

Endorsements by : Daryl Hively, Peter Newton, Jeff Herr


Case_study

WordPress

Endorsements : 3

Average rating :

WordPress is the most popular open-source blogging, publishing and content management system, with a deep base of plug-in software and developers around the world. Background: WordPress started in 2003 as just a open source blogging system, but has evolved to be used as full content management system. Thousands of plugins, widgets and themes. Free to use without licensing fees. Featured in this case study on the McNaughton Group's CMS and business model.  WordPress is also used by media resellers to create sites, blogs and SEO for merchants, see case study here.

Endorsements by : Dave Bullard, Glen Motto, Bonnie Nicholls


Case_study

Intertech Media

Endorsements : 3

Average rating :

Vortal 3.0 CMS by Intertech is a content management system for broadcast, radio and television, sites. The platform allows immediate delivery of radio and television stations content to multiple platforms that include Web, SMS, e-newsletter and social media. They recently developed a community site, Chapelboro.com for WCHL.com, reviewed here, that resulted in digital revenues that comprise 25 percent of the stations total revenues. More than 1,200 broadcast clients that include Chapel Hill, NC, WCHL.com, a 60-year old, locally-owned and operated, standalone station, and groups such as Cumulus Media and Saga Communications.

Endorsements by : Chris Russell, William West, Larry Veihmeyer


Case_study

Press+

Endorsements : 3

Average rating :

Press+ provides online subscription software. Features of the Press+ system include secure payment processing, ability for subscribers to select from multiple packages (i.e., online only subscriptions, online + print subscriptions, etc) and the option for publishers to add discount codes. Other services: Analytics, A/B testing and custom marketing messages. Customers: More than 300 customers including MediaNews Group, Tribune Company, GateHouse Media and McClatchy. Background: The company was founded in 2010 by Steven Brill, founder of The American Lawyer magazine; and L. Gordon Crovitz, a former publisher of The Wall Street Journal. Based in New York City. Numerous case studies on LocalMediaInsider include the launch of Lee Enterprises' paid initiative; and Morris Communications' paid initiative. 

Used by E.W. Scripps as mentioned in the story "Is Scripps' content meter a better paywall model?"

Endorsements by : Jim McGowan, Karl Heminger, Michael Adams


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Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


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Case_study

Centro

Endorsements : 2

Average rating :

Centro Affiliates (formerly CentroLift)  is an exclusive by DMA ad network. Local media companies who partner in their DMA use the network to buy more inventory across deeper verticals by adding local impressions from marquis national brands such as ESPN and the Discovery Channel. Partners: The CentroLift program favors dominant newspapers in significant markets.  Background: Centro's main business is local digital media buying for national ad agencies, so it is often placing advertising with the same local media that it is now placing buys for, via the network. Read more about CentroLift here and see this case study on a $126,000 ad campaign created for restaurants using the mobile ad network. 

 

Endorsements by : Crystal Thurman, Mark Mcghee


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Case_study

Shoutlet

Endorsements : 2

Average rating :

Provides sophisticated scheduling and contest options media using and reselling Facebook services, including scheduled posts triggered by contest events and image feeds from galleries. Tools allow publishers to control multiple accounts,  publish, engage and measure marketing initiatives on  Facebook, Twitter, YouTube and LinkedIn. Background: Founded by Jason Weaver in 2010. Shoutlet is a Facebook Preferred Developer Consultant. A case study on Lee Enterprises initiative using this software is here.

 

Endorsements by : Zach Payer, Cynthia Donovan


Case_study

Styleseek

Endorsements : 2

Average rating :

StyleSeek is a personalized e-commerce site for lifestyle products, that uses gamifications so
users can select between images to create and refine their unique StyleDNA, a term coined by StyleSeek.  Founded by two MIT graduates and a FIDM professor. Created a white label partnership with Nevada Crossing Outlets, which launched in 2013 with 70 high end stores, to include both their existing and new brands, and use the "game" to build a text club. Mentioned in LocalMediaInsider's Top Ad report on the marketers.

Endorsements by : Alisa Cromer, Alisa Cromer


Case_study

Facebook

Endorsements : 2

Average rating :

Facebook is the world’s largest social networks, with over 1 billion monthly active users. Media uses Facebook in a variety of ways to promote online traffic, contests, events and create brand engagement. Fans are considered one of the key new audiences for media sites. Increasingly, media resells Facebook marketing as a service to merchants, including custom pages, contesting, fan building and managing updates. A variety of technology companies offer platforms that make managing social media more efficient, allowing resellers to scale more easily. Find Local Media case study on an agency created by a radio station that sells Facebook services here, the Top Selling Facebook Contests here, plus 21 Tactics to Increase Revenues from Facebook Contest here and Best Strategies for Facebook Brand Pages here.

 

Endorsements by : Bill Crist


Case_study

Verve Wireless

Endorsements : 2

Average rating :

Verve Wireless provides mobile sites and apps with a built-in advertising platform for news organizations including newspapers, television and radio news sites. Customers include thousands of media partners. Customer service includes a resource center with assembled sales materials, case studies and best practices. Business model is a revenue share of local ads, and local media get a small percentage of national ads sold into the network. The Dallas Morning News used Verve to help revamp its mobile strategy in a 2009 case study.

 

Endorsements by : Walter Sanchez, Brett Carr


Case_study

Datasphere Technologies

Endorsements : 1

Average rating :

Seattle-based Datasphere provides a hyper-local neighborhood news and paid features platform for local media, and includes telemarketing services. The program Precision Targeting by Neighborhoods partners with primarily broadcast sites to increase market penetration and revenues and now has sales in the millions across multiple broadcast markets who receive a revenue share. The white-labeled hyper-local sites require users to register by selecting the neighborhood about which they want information, then serve that neighborhood news the next time they log in. News includes hyper-local press releases from the "cutting room floor" and paid features sold to local merchants. Paid content appears as images with a small text line on the right rail of the sites, and rotate into the key news hole, although most of the value to merchants is in the SEO. Datasphere acquires and manages the merchants (avoiding the protected list of TV customers and top prospects), builds the creative and traffics the ad. The media client simply adds the Datasphere neighborhood targeting service platform to its existing news and advertising platform, places a 300 x 250 ad on its website to drive traffic, and share the revenue it drives. Additional features include sponsorships, coupons, deals, product reviews, e-newsletters and business directories. Web-based content management system includes semantic search with automatic statement completion (suggestions) and “did you mean” functionality; automatic topic pages and content targeting; push-button site deployment; UGC features such as discussions, voting and social-media integration; a self-service portal; and outbound marketing features such as SEO, SEM and auto-syndication.  Business model is revenue share. Customers include Gannett Broadcasting, Meredith and the Arizona Republic. Check out their case study.

 

Endorsements by : John Triplett


Case_study

Automattic

Endorsements : 1

Average rating :

Automattic's core product, WordPress, is an open source content management system that has both a free version and a more powerful Enterprise version for $500 per month.  Benefits include the largest develop community of any open source CMS platform. Often used by media resellers to create web sites and blogs as a service for local merchants, but increasingly popular as a full media site due to improvements that include e-commerce and paid subscriptions.  Hundreds or themes and modules. Media customers include NextMedia360, a group of radio stations which has sold websites to more than 250 merchants using the WordPress platform (see full case study here); WordPress as a CMS platform is used by McNaughton Newspapers in several of its markets, case study here and by Coyote News.  Background: Automattic was founded August of 2005, with its core group of programers located around the world. 

Endorsements by : Jay Jacoby


Case_study

NRS Media

Endorsements : 1

Average rating :
NRS Media provides sale training and consulting for primarily radio and broadcast companies. Draper Digital Media, an east coast television station, endorsed the company's tightly formated advertisers workshops in this LocalMediaInsider case study as an important  component of its strategy gaining top Digital Market Revenue share for a single market U.S. station, and vouching that advertisers were retained for 24 months. . Services include analysis and support for prospecting and account aquisition; premium advertiser development strategies and sales trainings. Background: NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991 by Doug Gold and Brian Duffy, leaders in New Zealand’s radio industry.  The team set up a U.S. office in 1997. Initially, programs had been created for radio alone; however, the U.S. office also sells to television stations.
 
 

Endorsements by : Jay Kevin


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Case_study

SocialMadeSimple

Endorsements : 1

Average rating :

Provides white label social media tools for media company resellers to help small merchants gain a better social presence, including providing hand-selected news content for social posts and a report that 'grades' customer's sites. Features include posting to all networks from one location, a social media "Grade" of A to F for your customer's presence and communications, hand-selected news to re-post as social media content and reputation management, syncing email to social content. Retail pricing is $19 a month of $178 per year;  wholesale pricing to resellers is lower and based on volume. This vendor recommended by Lee Enterprises in this 2012 Local media Insider case study on selling social media.

Endorsements by : Peter Newton


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Case_study

Broadcast Interactive Media

Endorsements : 1

Average rating :

BIM supplies Content Management Systems, software platforms and content for the television industry. Features: CMS manages content, display and pre-roll ads, calendars, email marketing, events, form builder, integrated content assets, internationalization, UGC, video, XML feeds, newsletters, polls, SEO-friendly URL'S and surveys. Other Services:  Video content and platforms, a local ad network delivery system and rich media ad unit, WalkoutVideo  launches with an in-market sales drive that consistently yields $100,000 or more in annual contracts.  Get Active Today is a health-oriented platform that integrates hospital content aimed at one six-figure sale.  Case studies: Walkout Video Scores.  Clients include NBC&#

Endorsements by : Editor


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Case_study

Nowspots

Endorsements : 1

Average rating :

A rich media ad unit that pulls in social media including Facebook and Twitter feeds means that advertisers can change offers on the fly.  Features of the ad include three sizes: 300 x 250, 728 x 90 and the popular 300 x 600, which can hold a number of Facebook posts. Tested successfully at the Chicago Tribune, with top selling categories in Entertainment, Retail, Bars & Restaurants and Higher Education in that order. Nowspots says it charges in the $1 to $3 CPM range for the ads, which the Tribune sold for a 30 to 40 percent premium over its regular rates of $6 to $12 CPM. Find a case study on the Chicago Tribune's initiative here.

 

Endorsements by : Editor


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Case_study

John Kimball Group

Endorsements : 1

Average rating :

This company provides consulting for sales and political sales, including a political sales leads list. Included  in this case study on Richmond Media Group's entry into theo political ad market documented on LocalMediaInsider and featured in How to Increase Political Advertising Revenues.

 

Endorsements by : Editor