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Digital Lightbridge

Endorsements : 2

Average rating :

Digital Lightbridge is a marketing firm specializing in integrated content management systems for radio sites and in brand marketing.

Endorsements by : Rick Davison, Allen Henderson


Case_study

Datasphere Technologies

Endorsements : 1

Average rating :

Seattle-based Datasphere provides a hyper-local neighborhood news and paid features platform for local media, and includes telemarketing services. The program Precision Targeting by Neighborhoods partners with primarily broadcast sites to increase market penetration and revenues and now has sales in the millions across multiple broadcast markets who receive a revenue share. The white-labeled hyper-local sites require users to register by selecting the neighborhood about which they want information, then serve that neighborhood news the next time they log in. News includes hyper-local press releases from the "cutting room floor" and paid features sold to local merchants. Paid content appears as images with a small text line on the right rail of the sites, and rotate into the key news hole, although most of the value to merchants is in the SEO. Datasphere acquires and manages the merchants (avoiding the protected list of TV customers and top prospects), builds the creative and traffics the ad. The media client simply adds the Datasphere neighborhood targeting service platform to its existing news and advertising platform, places a 300 x 250 ad on its website to drive traffic, and share the revenue it drives. Additional features include sponsorships, coupons, deals, product reviews, e-newsletters and business directories. Web-based content management system includes semantic search with automatic statement completion (suggestions) and “did you mean” functionality; automatic topic pages and content targeting; push-button site deployment; UGC features such as discussions, voting and social-media integration; a self-service portal; and outbound marketing features such as SEO, SEM and auto-syndication.  Business model is revenue share. Customers include Gannett Broadcasting, Meredith and the Arizona Republic. Check out their case study.

 

Endorsements by : John Triplett


Case_study

Automattic

Endorsements : 1

Average rating :

Automattic's core product, WordPress, is an open source content management system that has both a free version and a more powerful Enterprise version for $500 per month.  Benefits include the largest develop community of any open source CMS platform. Often used by media resellers to create web sites and blogs as a service for local merchants, but increasingly popular as a full media site due to improvements that include e-commerce and paid subscriptions.  Hundreds or themes and modules. Media customers include NextMedia360, a group of radio stations which has sold websites to more than 250 merchants using the WordPress platform (see full case study here); WordPress as a CMS platform is used by McNaughton Newspapers in several of its markets, case study here and by Coyote News.  Background: Automattic was founded August of 2005, with its core group of programers located around the world. 

Endorsements by : Jay Jacoby


Case_study

NRS Media

Endorsements : 1

Average rating :
NRS Media provides sale training and consulting for primarily radio and broadcast companies. Draper Digital Media, an east coast television station, endorsed the company's tightly formated advertisers workshops in this LocalMediaInsider case study as an important  component of its strategy gaining top Digital Market Revenue share for a single market U.S. station, and vouching that advertisers were retained for 24 months. . Services include analysis and support for prospecting and account aquisition; premium advertiser development strategies and sales trainings. Background: NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991 by Doug Gold and Brian Duffy, leaders in New Zealand’s radio industry.  The team set up a U.S. office in 1997. Initially, programs had been created for radio alone; however, the U.S. office also sells to television stations.
 
 

Endorsements by : Jay Kevin


Inergize Digital

Endorsements : 1

Average rating :

Inergize Digital provides content management systems for local media companies. Features include a "Seek it Local" business directory, one of the first to to integrate with mobile. Features include SMS text alert platform and news apps. Customers include WCCB TV, in Charlotte NC.

 

Endorsements by : Steve Lucarelli


Closely, Inc.

Endorsements : 1

Average rating :

Closely provides a mobile first coupons and deals platform, and partners with local media to resell to local merchants. An additional product, Perch, provides business intelligence to local merchants by allowing them to keep tabs on online activities, daily deals and offers from other local businesses through an online activity stream and personal watch list.

Endorsements by : Rick Blair


Pair Networks

Endorsements : 1

Average rating :

Pair Networks provides web-based hosting options using 100 percent renewable energy. Wide selection of additional services, including fully managed dedicated servers, VPS and e-commerce hosting.

Endorsements by : Susan Horowitz


MA Metrix LLC

Endorsements : 1

Average rating :

MA Metrix provides a single dashboard for users to view customized reports from multiple advertising platforms.

Endorsements by : Dick van Halsema


SMARTS Broadcast Systems

Endorsements : 1

Average rating :

Smarts Broadcast Systems provides computer operating systems for radio stations.

Endorsements by : Chris Russell


RCS

Endorsements : 1

Average rating :

RCS provides broadcast software for radio and television stations. Features including scheduling, and monitoring of content and traffic. Used by more than 9,000 radio and TV stations, cable music channels, satellite radio networks and Internet music sites worldwide.

Endorsements by : Chad Whiteaker


Premiere Radio Networks

Endorsements : 1

Average rating :

Premiere Networks is one of the largest suppliers of programming for radio stations. MediaBase also tracks airplay for more than 1,800 other stations to provide latest trends in programming. 

Endorsements by : Jack Moran


Buddy Media

Endorsements : 1

Average rating :

Buddy Media, now owned by and integrated with Sales Force, provides social media management software and provides tools to help media companies and businesses manage their marketing efforts on social media sites. Integration with Sales Force allows new options to listen, connect and engage socially with customers. 

Endorsements by : Rob Weisbord


Boost Media

Endorsements : 1

Average rating :

Boost Media provides a customizable mobile app, MyStationApp, for radio stations.

Endorsements by : Allen Henderson


Baron Services

Endorsements : 1

Average rating :

Baron Services provides weather monitoring data including forecasting and storm rating software for the broadcast industry. 

Endorsements by : Greg Bell


Exit Local

Endorsements : 1

Average rating :

Exit Local is a classified digital ad platform for radio, TV and newspaper media partners.

Endorsements by : Mike Frazer


Dwolla

Endorsements : 1

Average rating :

Dwolla is an online payments platform. Media have Integrated their product into a mobile loyalty app to provide digital payments.

Endorsements by : Kip Heinzmann


Intuit Websites

Endorsements : 1

Average rating :

Intuit Websites hosts, designs and builds websites. Includes hundreds of template designs, E-commerce to sell on line and on Facebook, and listings component.

Endorsements by : Brenda Merritt


Kinetic Communications

Endorsements : 1

Average rating :

Kinetic provides consulting, website and web application development for a variety of commercial industries. 

Endorsements by : Chuck Geiss


EchoSign

Endorsements : 1

Average rating :

EchoSign allows customers to digitally sign agreements. The signature process requires users to email documents through its system which takes care of the signing process on the other side. Recipients can e-sign instantly in any browser, an iPhone or a Blackberry, or via a widget on any website. Or if desired, recipients can sign by fax using a toll-free fax gateway.

 

Endorsements by : John Engler


Quantcast

Endorsements : 1

Average rating :

Quantcast provides audience measurement to compare audiences across competitive media properties.

 

Endorsements by : Rory Palm