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Amazon Web Services

Endorsements : 1

Average rating :

Amazon Web Services provides cloud-based web hosting and software infrastructure. 

Endorsements by : Chris Muldrow


HubSpot

Endorsements : 1

Average rating :

HubSpot is an inbound marketing software company that helps businesses build and track inbound lead generations from a variety of social platforms.  Expert in use of registration for e-papers to build B2B leads. 

 

Endorsements by : Ian Hartten


AppNexus

Endorsements : 1

Average rating :

AppNexus is an ad network that provides real-time auctions for local media to extend purchases of directly negotiated advertising campaigns. It integrates with Google's DoubleClick, Microsoft's AdECN and their aggregators. Also endorsed by Elkhart Truth's inhouse agency, Strawberry Fields. 

Endorsements by : Dan Adams


Web Advertising Inc.

Endorsements : 1

Average rating :

Web Advertising, Inc. provides websites for very small newspapers. Products include the Total Solution Website, print to web service in which the company provides the web site updates from printed pages uploaded to their server; multi-media ads from printed ads uploaded to their server;  ad serviing for business card size and banner ads on the site.  Customers are typically have a paid circulation between 2000 and 20,000, and include The Call News,  The Wayne County News, Page 1 Publications and The Clinch County News among owhter mall papers. 

Endorsements by : Ron Brown


Ingram Content Group Inc.

Endorsements : 1

Average rating :

CoreSource, owned by Ingram Content Group Inc. distributes e-books  to a wide network including 160 distribution partners around the world. Used by 25 percent of the world's top 50 publishers and 1300 e-book publishers. Company also provides book printing and distribution for small publishers.

Endorsements by : John Betancourt


Infoswell Media

Endorsements : 1

Average rating :

Infoswell provides content management systems for magazine publishers. Include an e-commerce platform and a e-replica product. 

Endorsements by : Leslie Young


Wix

Endorsements : 1

Average rating :

Wix is a free publishing platform to design and build websites, Facebook pages and mobile sites from templates with a drag and drop editor.

Endorsements by : Max Oberdorf


AdTec Digital

Endorsements : 1

Average rating :

Not to be confused with Adtech, a provider of ad-serving software, ADTEC makes software that enables digital compression, a necessary element of converting video to digital for distribution. 

Endorsements by : Chris James


Pick

AWeber

Endorsements : 1

Average rating :

AWeber Communications provides email marketing software.  Features include 150 HTML email templates, ability to collect and segment subscribers, RSS for stories and blogs to email, lead capture and email auto-response.

Endorsements by : Leon Spencer


Talk Fusion

Endorsements : 1

Average rating :

Talk Fusion provides video email marketing services, in addition to video newsletters, conferencing, video e-subscription and video auto responders. 

Endorsements by : Leon Spencer


PEAK Internet

Endorsements : 1

Average rating :

Peak Internet provides web hosting, internet and email services. 

Endorsements by : Ted Jenne


SiteSwan

Endorsements : 1

Average rating :

SiteSwan is a web development platform that allows media to quickly produce basic websites for small businesses at a low cost. 

Endorsements by : Tyler Smith


Polk

Endorsements : 1

Average rating :

Polk supplies targeted email marketing data for the auto industry. Media resellers can target by area and type of car owned. 

Endorsements by : John Krivosheyff


Outbrain

Endorsements : 1

Average rating :

Outbrain is a content discovery platform that s recommends related content  on a pay-per-click model. As such is also serves as an upsell for native ad distribution. Mentioned in the  "Round up from the Native Advertising Summit 2014".

Endorsements by : Shana Hoch


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Case_study

StrangerTickets

Endorsements : 1

Average rating :

The Stranger's Stranger Tickets is a platform that allows local media to partner with local events to sell tickets. Features include custom ticketing interfaces white labeled both other media and each individual event, training and support for event partnerships and outdoor ticket scanning. The key competitive advantage that local media can bring to the table versus TicketMaster using this partnership include lower fees, marketing and service. TicketMaster has been known to secure its contracts with up to $200,000 in advance revenues, making them hard to break. This partnership aims to disrupt that model. See LocalMediaInsider case study here.

Read more about Stranger Tickets!

Endorsements by : Editor


Pick
Case_study

Precision Data Marketing, Inc.

Endorsements : 1

Average rating :

Provides the third party database that allows local media to sell true "Pay-per-sale" programs by providing limited access as needed to prove sales. Used by the Dallas Morning News's pay-per-lead and pay-per-sale initiative. How it works: The Dallas Morning News already has pay-per-lead programs, but when advertisers want even more accountability - because their close rate is harder to determine, or because they do not rely on calls as heavily - the pay-per-sale programs are an option.  The full case study is here.

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Endorsements by : Editor


Case_study

Twitter

Endorsements : 1

Average rating :

Twitter is a real-time communications platform in visitors follow each other to communicate in 140 character Tweets.  With a billion tweets every 2.5 days, Twitter is a disruptive many-to-many news model featuring direct information from world leaders, major athletes, celebrities and numerous local groups. Also generates significant referral traffic to media as stories are Tweeted across the globe. Media use Twitter to increase traffic to stories, and for promotions.  Some monetization schemes include sales of Twitter ads, in the advertiser feeds live content into the ad unit via Twitter (see LocalMediaInsider's case study "Twitter Ads a hit with advertisers"), aggregating sports celebrity Tweets with news commentary into a sports app  (see LMI's case study on Twitter sports app here); selling services that manage other companies' Tweets, often through a central social messaging platform; and allowing paying restaurant Tweets to show up in the dining section. Background: Based in San Francisco, and created in 2006. According to Wikipedia, board members of podcaster Odeo were holding a brain-storming session when Jack Dorsey, then an under-grad at New York University came up with the idea of using an SMS service to communicate with a small group. The project code name was twttr, inspired by Flickr, and the five-character length of an SMS short code.  On March 21, 2006, Dorsey on Dorsey published the first Twitter message "just setting up my twttr".

Endorsements by :


StreamOn

Endorsements : 1

Average rating :

Streamon is streaming platform for radio sites that allows them to accept ads with separate analytics by inserting a pre-stream audio or video clip. 

Endorsements by : Anonymous


Creative Circle Media

Endorsements : 1

Average rating :

Provides turnkey content management system for newspaper sites including paid content capabilities. Fully customizable. Founder has background in newspaper design. PRLink is a separate platform that allows online order taking for press releases. 

Endorsements by : Alisa Cromer


Chartbeat, Inc.

Endorsements : 1

Average rating :

Chartbeat’s web analytics product is designed for newsrooms. It delivers real-time reporting on traffic sources, social-media sharing specific to platform, performance-over-time graph, visits broken down by new and return and level of engagement. Publishers can see views specific to content such as articles or videos and average engagement time for specific periods from one to thirty days. Any data can be sorted by device used to access.

Mentioned in the MediaMinds "Round up of native advertising summit 2014"  and LMI story "How to serve a native ad"

Endorsements by : Mary Winters