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MobileIgniter

Endorsements : 1

Average rating :

MobileIgniter builds apps for companies that stage 20 to 200 events and for agency resellers. 

Endorsements by : tim kelley


Shindig

Endorsements : 1

Average rating :

Shindig enables video confereces with up to 1000 people at a time. 20 users can see each other at a time.  

Endorsements by : Alisa Cromer


MediaExecsTech

Endorsements : 1

Average rating :

Endorsements by : Kelly Abbott


Case_study

MarketingG2

Endorsements : 1

Average rating :

MarketingG2.com provides online subscriber services for media companies with paid subscription models. The platform features allow subscribers to manage their accounts online, including scheduling vacation holds, and reporting problems. Features include data-mining and modeling, lifetime value and profitability analysis, mobile CRM, retention analysis, email marketing and loyalty programs. Customers include more than 50 newspapers (see customer list here) including Roanoke (VA) Times and San Antonio (TX) Express- News. In 2012, the company built a full online paid subscription platform for the Millwaukee Journal Sentinel, whose strategy gained 95% forced upsells even with a 17% rate hike,  according to the case study in LocalMediaInsider. See the case study for the full strategy.

Endorsements by : Kelly Wood


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Case_study

CityLinkTV

Endorsements : 1

Average rating :

CityLinkTV is a video platform that allows companies to instantly start live streaming and archiving their streams with just a camera and microphone. The price is a one time payment of $350 per year. How it works: After signing up, the site will prompt you to download Flash Media Live Encoder 3.2, a free platform provided by Adobe that supports video and audio streaming. The site can be used with any standard video camera that has the three (red, white, yellow) wires into a PC. Also allows separate microphones. Features include eight built in ad units, an archive for each media customer (these include videos of advertisers as well as footage), and hosting. Used by Houston Herald to create live video coverage of high school sports and soon to be used for coverage of city council and other meetings, case study here.

Endorsements by : Editor


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Case_study

vSplash

Endorsements : 1

Average rating :

vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester


Case_study

ReachLocal

Endorsements : 1

Average rating :

ReachLocal, Inc is the leading reseller of search engine marketing for medium sized local businesses. Usually a competitor, but also partners with some local media to supply SEM buying and reporting services. LocalMediaInsider's case study on McClatchy's new agency model that includes a test in one market of a Reach Local partnership is here, though does not describe results.  Background: The company was founded in 2004, and received financial funding from VantagePoint Venture Partners, Rho Ventures and others to create its unique bidding algorithms.  Criticized by many media companies because it does not disclose the percentage kept from its SEM buys (typically 20 percent for other SEM agencies), but a leader in focusing instead on pre-established leads-based results for merchants and in its cutting edge leads based reports. Client range is $1,000 a month in SEM buys or more.  In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500. Also, in 2011, the company was named by The Dwyer Group as vendor of the year for its services to national franchises. ReachLocal began trading

Endorsements by : Chris Fedele


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Case_study

AdTaxi Networks

Endorsements : 1

Average rating :

AdTaxi Networks is one of the first publisher-owned ad agencies and ad network.  Created by Digital First Media, the ad network allows buyer to place national campaigns across premium loal sites.  Networks include online display, mobile, social and email. Also sell additional marketing services as an agency. Also includes a full suite of digital products with a stating price minimum of $2000 a month AdTaxi Express serves the lower end of the market with digital service packages. Results for media and merchants have been exceptional. See this case study on winning marketing campaign for Home Furnishing Chain created by AdTaxi  on LocalMediaInsider, and case study on The Dallas Morning News partnership here. 

This Company was mentioned in a LocalMediaInsider blog Takeaways from The Digital Media Summit and  Director of Sales Ryan Moffat spoke at the 2013 Digital Agency Summit. 

Endorsements by : Jeff Herr


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Impact Engine

Endorsements : 1

Average rating :

Impact Engine provides a DIY ad building platform for a variety of rich media ads on a revenue share basis. Premium ads include pencil pushdowns, post-it notes, wall paper units, corner peels, billboards and more. The company rolled out mobile rich media ads in September, 2012. Media users confirm that using this platform allows a production person with minimal or no training to post rich media ads in about 20 minutes.

Sponsor of LocalMediaInsider's Top Ad premium ad challenge, see winner here, WMEE's Backyard Makeover campaign, $500,000 in sales for client also mentioned in ten best practices for using premium ads.

Mentioned in Best Media Kits, scroll down to number ten to see their personalized demo site reps use to show ads to customers..

Endorsements by : Peter Bakke


UberFlip

Endorsements : 1

Average rating :

Uberflip converts PDFs from magazine and print pages - or media kits -  into e-editions. The flipbook Web apps are available on most popular tablets and other devices.

Endorsements by : David Jonah


Myriad Devices

Endorsements : 1

Average rating :

Web development for mobile platforms that include iOS (iPhone, iPad), Android, Windows 8 and HTML5 Mobile. Apps built for its customers have won awards from FEMA, been downloaded in over 20 countries, and have achieved an average 4 star rating.

Endorsements by : Ron Westrick


Marchex

Endorsements : 1

Average rating :

The Marchex Call Analytics platform provides phone call tracking services to measure the offline results of online advertising. Integrates with other Marchex products including directories and reputation management. 

Endorsements by : Chris Sole


InfusionSoft

Endorsements : 1

Average rating :

InfusionSoft is a turnkey marketing platform that integrates email, CRM and e-commerce. 

Endorsements by : wendy darland


Bondware

Endorsements : 1

Average rating :

Bondware builds media web sites and provides media resellers with a simple platform to create turnkey multi-featured websites up and running in minutes for a low price.  Hosting and several add-on modules are optional. 

Endorsements by : Gary McKenney


Brainworks

Endorsements : 1

Average rating :

Brainworks Newspaper Software provides advertising, ad tracking, order entry and billing software that integrates with sales CRM. Mobile enabled. Works primarily with print companies.

Endorsements by : Courtney Ratcliffe


Kantar Media

Endorsements : 1

Average rating :

Kantar Media provides a media monitoring service to see which advertisers are using radio, TV and print in each market, how much they spend and what creative was used. 

Endorsements by : Editor


AscadNetworks

Endorsements : 1

Average rating :

Ascad Networks provides membership services software, as well as a decentralized group of PHP/MySQL programmers, designers and web specialists spread over North America, but based in Chicago.

Endorsements by : Gary Spurgeon


Mather Economics

Endorsements : 1

Average rating :

Mather Economics is a business consultancy specializing in applied economics. They use econometric analysis to develop optimal pricing recommendations, including subscription pricing and customer retention.

Endorsements by : Dick van Halsema


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TruMeasure

Endorsements : 1

Average rating :

TruMeasure provides call-tracking and post-click activity reports for advertising and marketing campaigns, on a reseller basis to media companies.

Endorsements by : John Jordan


PromoSuite

Endorsements : 1

Average rating :

PromoSuite is a suite of software that handles promotions for radio stations, television stations and entertainment companies.

Endorsements by : Rick Davison