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Nowspots

Endorsements : 1

Average rating :

A rich media ad unit that pulls in social media including Facebook and Twitter feeds means that advertisers can change offers on the fly.  Features of the ad include three sizes: 300 x 250, 728 x 90 and the popular 300 x 600, which can hold a number of Facebook posts. Tested successfully at the Chicago Tribune, with top selling categories in Entertainment, Retail, Bars & Restaurants and Higher Education in that order. Nowspots says it charges in the $1 to $3 CPM range for the ads, which the Tribune sold for a 30 to 40 percent premium over its regular rates of $6 to $12 CPM. Find a case study on the Chicago Tribune's initiative here.

 

Endorsements by : Editor


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Case_study

John Kimball Group

Endorsements : 1

Average rating :

This company provides consulting for sales and political sales, including a political sales leads list. Included  in this case study on Richmond Media Group's entry into theo political ad market documented on LocalMediaInsider and featured in How to Increase Political Advertising Revenues.

 

Endorsements by : Editor


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Case_study

Brightcove

Endorsements : 1

Average rating :

Brightcove is a video player that allows media to host video and video advertising.  Products include Video Cloud, the online video platform; App Cloud, a mobile app platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Features of the video player include on demand and live video delivery, a video library to manage content, video players with 15 templates plus point and click styling of fonts, colors, etc, and smart players that also deliver video in HTML 5 and Flash with a single embed code. Customer service includes a learning center and white papers. Customers: In addition to Gannet,  ShowTime and NewsOK, Brightcove has more than 6,100 customers in over 60 countries. Background: Founded in 2004.  Named one of the top two U.S. video platform vendors of 2009. Mentioned in LocalMediaInsider's Top Ten Reporting Tools. Used the app for website lets reports upload and publish video on iPads or iPhones from the field. Only compatibale with Mac products.

Endorsements by : Don Lovelace


Case_study

AfterCollege.com

Endorsements : 1

Average rating :

AfterCollege.com has a relationship with every major college to provide a job board for students and recent graduates. They partner with media companies as a recruitment upsell. Often sold in combination with Monster.com. "We layer on AfterCollege.com to target a different group of job seeker: graduates and students," says a Digital First Media executive.  45% of all job listings from Journal Register were upsold to After College according to a 2011 report on LocalMediaInsider. 

 

Endorsements by : Alisa Cromer


The Databank

Endorsements : 1

Average rating :

This CRM tool is designed for non-profits. Includes views of prospects social media use, sign ups and hour tracking for events and tracking other fundraising opportunities.

Endorsements by : Jeremy Iggers


BENN

Endorsements : 1

Average rating :

BENN is a free Joomla-based content management system provided to small newspapers by the Pittsburgh Post-Gazette. They deliver the platform at no charge in return for a revenue share on three national ad units placed on the site and filled via the Post-Gazette's ad network. 

Endorsements by : Mark Guerringue


Advert Pro

Endorsements : 1

Average rating :

AdvertPro is an ad serving and management platform for publishers and advertisers.  It includes targeting, supports multiple rich-media types and offers real-time reporting.

Endorsements by : Susan Horowitz


Central States Media

Endorsements : 1

Average rating :

Central States Media is a full-service marketing firm that specializes in web site development for radio stations. Features include graphic design, advanced printing technologies, website development and promotion.

Endorsements by : Michael Rea


SurferNETWORK

Endorsements : 1

Average rating :

SurferNETWORK offers standard and high-definition audio and video streaming.

Endorsements by : Chad Whiteaker


Legacy.com

Endorsements : 1

Average rating :

Legacy.com partners with newspaper affiliates to provide a white label obituary platform.

Read more in the stories Text messaging increases sales of obitsHow to write an obit compared to other platforms in Wave2 Media supports -and replaces - Legacy, also mentioned in the review of Memoriams.

Endorsements by : Michi Relvas


Syncronex

Endorsements : 1

Average rating :

Syncronex provides software for paid content and pay walls. Price is determined on a case by case basis. Customers include more than 80 media companies worldwide like The Washington Post, The Seattle Times, Sun Media, Advance.Net, The Detroit News and The News Herald. Founded in 1997.

Endorsements by : Steve Nilan


Adpay

Endorsements : 1

Average rating :

Adpay provides self-serve real estate auto classifieds and obituaries. Features include the Adpay Classified Network, an online marketplace with person-to-person e-commerce, aggregated searches, and ads using text, photos, videos maps, driving directions and more.  The obituary site, Memoriams.com partners with media companies for obituary order-taking. Features include the abilty to place an obituary in one or multiple newspapers and newspaper websites, upload listings to Legacy, upsell icons, backgrounds and other features, and custom pricing and packaging by the newspaper. Funeral homes also have administrative access.   Pricing for Memoriams is a service fee paid by the customer. Read the full LocalMediaInsider review here. 

Also mentioned in Wave2 Media supports - and replaces - Legacy 

Endorsements by : Robert Granfeldt


Avenue Right

Endorsements : 1

Average rating :

AvenueRight provides media buying software that enables companies to place local media buys for media anywhere nationally or internationally and track campaigns.

Endorsements by : Kenda Morrison


Propel Marketing

Endorsements : 1

Average rating :

Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market.  Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years.  Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.

Endorsements by : Kathy Kaufman


In House Digital Publishing (IHDP)

Endorsements : 1

Average rating :

In House Digital Publishing  is a platform to create e-replicas of publications from PDF's. Features include page flipping, and the ability to add sound and video. 

Endorsements by : Max Oberdorf


Linear Publishing

Endorsements : 1

Average rating :

Linear Publishing provides a content managements system, Community Advertiser Publishing Solution (CAPS) for local newspapers and magazines. Features of the platform include ticket-purchasing, e-commerce, real estate classifieds, subscription-ordering and mobile interface.

Endorsements by : Chuck Geiss


LiveRail

Endorsements : 1

Average rating :

LiveRail is a video advertising platform. Provides video ad serving, a demand side network and ability to create a private exchange. 

Endorsements by : Steve Lucarelli


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


Textbroker

Endorsements : 1

Average rating :

Textbroker is an online marketplace that connects publishers with more than 100,000 U.S.-based freelance authors. Options include SEO-optimized copy, blogs, articles, press releases, news, white papers, ecommerce descriptions, buyer guides and chapters of books. 

Endorsements by : Steven Kaziyev


Lulu.com

Endorsements : 1

Average rating :

Lulu is an open source publishing platform. Users create digital and hardcover books and other products at no upfront charge. Authors keep all the rights to their work and retain 80 percent of the profits. Products include hardcover and paperback books, eBooks, mini books, photo books, calendars, cookbooks and travel books.

Endorsements by : Paul Steinle