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Second Street Media

Endorsements : 25

Average rating :

Second Street Media is a leading provider of private-label platforms for contests, daily deals and photo galleries. Customer service includes phone support, webinars, "Best of" awards for customers and an online learning center to access these materials. Features include platforms for contests, sweepstakes and giveaways that run online or on Facebook, a daily deals platform integrated with email and text, and photo publishing and e-commerce platform.  Co-Founder Matt Coen serves on the Board of Directors of Local Media Association. Critical vendor for 1900 media companies. LocalMediaInsider's case study on E.W. Scripps, who uses the platform for Facebook contesting, a central sales initiative is here. See also Six Mega Contests created on Second Street Media's Upickem platform; how to create a money-making Wedding ContestContest ideas for 16 business categories, and

Endorsements by : Bill Eans, Brett Hulsey, Cindy Butner, Peter Bakke, Michael Adams, Mark Briggs, Sarah Taylor, John Jordan, Mike Schuttinga, Laurel Lane, Bruce Kropp, Lisa Davis, David Carfolite, Bryan Stroud, Mark Dobie, Christina Rice, Kurt Lozier, Sam Gett, Glen Callanan, Shana Hoch, Ethan Busse, Brett Carr , Sam Williams, Lisa Miksis


TownNews.com

Endorsements : 15

Average rating :

TownNews is a templated content management system for newspaper sites that include hosting, advertising, directories and paid content, plus response theme delivery to a variety of mobile devices.

 

Endorsements by : Jim McGowan, Tim Smith, steve trolinger, Harold Ellinghouse, Cindy Melland, Caroline Quattlebaum, Robert M Williams Jr, Pam Mox, Sam Gett, tim kelley, William Garber, Michael Rifanburg, Randy Sorenson, Sam Williams, Grahahm Osteen


Adobe

Endorsements : 8

Average rating :

Adobe supplies a wide variety of software that supports media companies, including PhotoShop, Illustrator and InDesign, which creates graphics, advertising and page layouts. 

Endorsements by : ray appen, Brian Gorman, Paul Nyberg, kelly jay, Steve Nilan, kelly jay, Todd Griffith, Brad Hollerbach


Doubleclick

Endorsements : 8

Average rating :

DoubleClick, now owned by Google, provides one of the most widely used and state-of-the-art ad serving platforms. 

Endorsements by : Jeremy Iggers, Brian Gorman, graham johnston, Chris Muldrow, Jim Henderson, Kurt Christopher, Jacob Arriola, blair barna


Google AdWords/AdSense

Endorsements : 7

Average rating :

Google AdWords provides pay-per-click advertising that includes text, and display ads on search results as well as targeted content. Google Engage provides free mostly online support for media companies reselling Google AdWords programs via an advertising agency model.  Training and set up are online, including ability for reps to be certified Google AdWords consultants. 

 

Endorsements by : Jacob Arriola, Matt Paxton, Harold Bolling, Ian Hartten, Craig McCormack, Gregory Garcia, Bonnie Nicholls


Yahoo

Endorsements : 6

Average rating :

Yahoo Behavorial targeting for media partners allows media to sell online display ads for high-value behaviorally targeted audiences. Media partners report significant revenue gains from expanded access to targeting by geographical area, behavioral targeting, re-targeting and demographical targeting. 

 

Endorsements by : Bruce Kyse, Bob Romine, John Krivosheyff, Shari Brickley, Greg Morey, Terry Boyle


Case_study

Constant Contact

Endorsements : 5

Average rating :

Constant Contact, provides an email marketing platform.  Designed for the novice, templates walks the client through the process of setting up an e-newsletter and creating lists of opted-in subscribers. Its administrative back end lets users keep  track of each newsletter, and see at any given time how many have opened, clicked through and shared.  More than 400 templates enable layout, color, and font customization and linking to social media. Emails can be managed from an iPhone or iPad as well. Pricing varies by volume of subscribers and newsletters monthly, but starts at $15 a month. Check out their case study here.

Endorsements by : JAN RAMSEY, Tim West, graham johnston, ray appen


WorldNow

Endorsements : 5

Average rating :

WorldNow provides content management systems for over 50 percent of all local U.S. television stations in the country.

Endorsements by : Ron Westrick, Scott Sanders, Julie Mulhall, Mary Winters, Wes Cook


Triton Digital

Endorsements : 5

Average rating :

Triton Digital provides digital platforms and services for traditional and online radio. Currently courting the television and print space.

Endorsements by : andrew coyle, Don Guisinger, Steve Wilder, Brian Foster, Larry Weiss


Saxotech

Endorsements : 4

Average rating :

Saxotech provides a full suite of integrated CMS platforms, including a self-service directory.

Endorsements by : Kelly Hulin, Byron Wooten, Charles Fertig, Lisa Miksis


Radiate Media

Endorsements : 4

Average rating :

Radiate Media offers a content management system and marketplace directory for media companies. Additional features include a built in text alert system, audio, video, mobile coupons, video pre-roll, post-roll and overlays.

 


 

Endorsements by : Walter Sanchez, Anonymous , Michelle Smith,


1up! Software

Endorsements : 4

Average rating :

1Up! provides website sofware for community newspapers. Includes ad serving system. 

 

Endorsements by : Dan Haley, steve trolinger, Tim Timmons, Richard Haddad


Marketing Solutions Group

Endorsements : 4

Average rating :

SugarCRM is an increasingly popular customer relationship management software owned by Marketing Solutions. The relatively low-priced platform integrates with social media, email, mobile and call centers. Used by Morris Publishing Group to run its sales teams, see Four Keys to Managing the Work-from-home Sales Department.

Read the full story on how Morris Publishing Group succeeds; 'Agency 2.0; Main Street Digital Increases Revenues Tenfold in Two Years' at LocalMediaInsider here. 

Endorsements by : David Jonah, George Coleman, James James Smith, Steve Gray


SecureNet Systems

Endorsements : 4

Average rating :

SecureNet Systems provides radio streaming services to iPhone, tablet and Android apps. 

Endorsements by : Greg Bell, Gary McKenney, Gary McKenney, Jeff Scarpelli


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PaperG

Endorsements : 3

Average rating :

PaperG's provides a self-serve online display ad building platform, PlaceLocal, in partnership with media companies. Allows merchants to build online display ads, choose targets in minutes and to optimize campaigns. PaperG's original ad building product, Flyerboard, is still active: a fixed position ad unit that mimics a traditional bulletin board. Virtual flyers on the board can be quickly created and posted to the unit, which looks like a cork board, along side the other "notices."  

 

Endorsements by : Michael Rifanburg, Jerry O'Donnell, Stephanie Roberts


LocalMediaInsider

Endorsements : 3

Average rating :

LocalMediaInsider, owned by NewMediaHub, LLC, is an independent membership site that publishes  weekly case studies and white papers that give practical examples of what works and does not work to grow digital business models.  Hundreds of reports on local media's digital success in areas from digital media kits to sales of Facebook programs are available to members in a searchable database. Founder of MediaExecsTech as an alternative to vendor directories. 

Endorsements by : Kashif tufail, Mark Guerringue, Kelly Abbott


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Case_study

Borrell Associates

Endorsements : 3

Average rating :

Borrell provides research on local ad-spending data, consultation on digital strategies and sales training. Research includes local market data, surveys and research papers. Ways to use the metrics are listed in this report on tools and metrics. See also reports using Borrell data:  "Numbers your media company should be tracking", the Best versus the Rest in Media, and  the Best Versus the Rest in Radio.  A core product is its Compass report that shows digital spend by category in each market, used as a sales tool, often in conjunction with Buzzboard. Also calculates digital market revenues to estimate market penetration for digital, mentioned in this case study on WBOC/Fox21Delmarva's digital strategy. A major conference for media, the LocalOnline Advertising Conference is held every spring in News York City. Customers include Schurz Communications and Cox Radio. A major Background: Operated by Gordon Borrell, founder and CEO, Colby Atwood, president and Kip Cassino, executive vice president of research. The company's motto is "Tomorrow's media, understood today." Its hallmark is its understanding of disruptive technology and its effect on local media.

Mentioned as a great tool for remote work stations in 'Four Tips to Running a Work-from Home Sales Team' at LocalMediaInsider here. Recommended in the 12 great B2B social content ideas.

Endorsements by : Patrick OBrien, Steve Gray, James James Smith


Vibes

Endorsements : 3

Average rating :

Vibes provides an integrated SMS platform for local media resellers.

Endorsements by : Deborah Williams, Patrick OBrien, Glen Callanan


Apple Inc.

Endorsements : 3

Average rating :

While Apple is typically considered a B2C set of  products and services, local media are increasingly adapting its hardware and software to support sophisticated sales and production options, including use of iPhones and iPads for sales presentations and real-time updates of CRM in the field; video creation and back office editing, starting with simple integration for downloads and also great editing tools.  

 

Endorsements by : Todd Griffith, Tracy Jones, Brad Hollerbach


Pick
Case_study

Vendasta Technologies, Inc

Endorsements : 3

Average rating :
Vendasta is a leading provider of reupuation management and social marketing tools for media resellers, including newspapers and IYP companies, and  agencies and national brands. Features include a white labelled Business Center or availability via API's, allowing a customer-facing dashboard to view social reviews, fix inaccurate listings and update social media from one simple console.  Zoomable National Brand Report for multiple locations. Allows local merchants to compare their online presence with competitors and engage with their customers on popular social networks.  Call analytics is included in the product. Integrated into ClickFuel and other top universal dashboards.  Vendasta was named 2010 SIMA award winner in the Social Media category by the Sask Interactive Media Association.  Pricing for media is to buy wholesale and sell to advertisers at retail. Featured in multiple LocalMediaInsider case studies on in house ad agencies and digital marketing services including this Case study on McClatchy's ImpresLocal, Case study on 1100 Broadway, The Tennessean's digital agency, Dow Jones Local Media Group sells Digital Services and Morris Communications SoLoMo sales packages.  Customers include more than 1800 media properties. 
 
Mentioned in the review "What's Yext?"
 
Read more on building a winning mobile site here at LocalMediaInsider.

Endorsements by : Daryl Hively, Peter Newton, Jeff Herr