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Case_study

Datasphere Technologies

Endorsements : 1

Average rating :

Seattle-based Datasphere provides a hyper-local neighborhood news and paid features platform for local media, and includes telemarketing services. The program Precision Targeting by Neighborhoods partners with primarily broadcast sites to increase market penetration and revenues and now has sales in the millions across multiple broadcast markets who receive a revenue share. The white-labeled hyper-local sites require users to register by selecting the neighborhood about which they want information, then serve that neighborhood news the next time they log in. News includes hyper-local press releases from the "cutting room floor" and paid features sold to local merchants. Paid content appears as images with a small text line on the right rail of the sites, and rotate into the key news hole, although most of the value to merchants is in the SEO. Datasphere acquires and manages the merchants (avoiding the protected list of TV customers and top prospects), builds the creative and traffics the ad. The media client simply adds the Datasphere neighborhood targeting service platform to its existing news and advertising platform, places a 300 x 250 ad on its website to drive traffic, and share the revenue it drives. Additional features include sponsorships, coupons, deals, product reviews, e-newsletters and business directories. Web-based content management system includes semantic search with automatic statement completion (suggestions) and “did you mean” functionality; automatic topic pages and content targeting; push-button site deployment; UGC features such as discussions, voting and social-media integration; a self-service portal; and outbound marketing features such as SEO, SEM and auto-syndication.  Business model is revenue share. Customers include Gannett Broadcasting, Meredith and the Arizona Republic. Check out their case study.

 

Endorsements by : John Triplett


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Case_study

Broadcast Interactive Media

Endorsements : 1

Average rating :

BIM supplies Content Management Systems, software platforms and content for the television industry. Features: CMS manages content, display and pre-roll ads, calendars, email marketing, events, form builder, integrated content assets, internationalization, UGC, video, XML feeds, newsletters, polls, SEO-friendly URL'S and surveys. Other Services:  Video content and platforms, a local ad network delivery system and rich media ad unit, WalkoutVideo  launches with an in-market sales drive that consistently yields $100,000 or more in annual contracts.  Get Active Today is a health-oriented platform that integrates hospital content aimed at one six-figure sale.  Case studies: Walkout Video Scores.  Clients include NBC&#

Endorsements by : Editor


BENN

Endorsements : 1

Average rating :

BENN is a free Joomla-based content management system provided to small newspapers by the Pittsburgh Post-Gazette. They deliver the platform at no charge in return for a revenue share on three national ad units placed on the site and filled via the Post-Gazette's ad network. 

Endorsements by : Mark Guerringue


In House Digital Publishing (IHDP)

Endorsements : 1

Average rating :

In House Digital Publishing  is a platform to create e-replicas of publications from PDF's. Features include page flipping, and the ability to add sound and video. 

Endorsements by : Max Oberdorf


Linear Publishing

Endorsements : 1

Average rating :

Linear Publishing provides a content managements system, Community Advertiser Publishing Solution (CAPS) for local newspapers and magazines. Features of the platform include ticket-purchasing, e-commerce, real estate classifieds, subscription-ordering and mobile interface.

Endorsements by : Chuck Geiss


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


Abacast, Inc.

Endorsements : 2

Average rating :

Abacast provides a cloud-based streaming and ad-serving platform for digital radio.

Endorsements by : Deborah Williams, Frank Fraas


UberFlip

Endorsements : 1

Average rating :

Uberflip converts PDFs from magazine and print pages - or media kits -  into e-editions. The flipbook Web apps are available on most popular tablets and other devices.

Endorsements by : David Jonah


Web Advertising Inc.

Endorsements : 1

Average rating :

Web Advertising, Inc. provides websites for very small newspapers. Products include the Total Solution Website, print to web service in which the company provides the web site updates from printed pages uploaded to their server; multi-media ads from printed ads uploaded to their server;  ad serviing for business card size and banner ads on the site.  Customers are typically have a paid circulation between 2000 and 20,000, and include The Call News,  The Wayne County News, Page 1 Publications and The Clinch County News among owhter mall papers. 

Endorsements by : Ron Brown


Infoswell Media

Endorsements : 1

Average rating :

Infoswell provides content management systems for magazine publishers. Include an e-commerce platform and a e-replica product. 

Endorsements by : Leslie Young


Wix

Endorsements : 1

Average rating :

Wix is a free publishing platform to design and build websites, Facebook pages and mobile sites from templates with a drag and drop editor.

Endorsements by : Max Oberdorf


Yudu

YUDU is a  robust e-edition publishing platform, enabling professional publishers, brand owners, marketers and retailers to publish interactive, rich media content to the web, tablet and mobile devices. 


Godengo

Endorsements : 2

Average rating :

Godengo provides a turnkey CMS designed specifically for city regional and lifestyle magazines. Includes a network of advertising inventory and mobile platforms. 

Endorsements by : Sarah Taylor, kevin olson


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Case_study

Shoutlet

Endorsements : 2

Average rating :

Provides sophisticated scheduling and contest options media using and reselling Facebook services, including scheduled posts triggered by contest events and image feeds from galleries. Tools allow publishers to control multiple accounts,  publish, engage and measure marketing initiatives on  Facebook, Twitter, YouTube and LinkedIn. Background: Founded by Jason Weaver in 2010. Shoutlet is a Facebook Preferred Developer Consultant. A case study on Lee Enterprises initiative using this software is here.

 

Endorsements by : Zach Payer, Cynthia Donovan


Pixel Power Haus

Endorsements : 2

Average rating :

Pixel Power Haus is the website design division of The Hays Daily News in Hays, Kansas.

Endorsements by : John Baetz, Jeanny Sharp


ePublishing

Endorsements : 3

Average rating :

ePublishing is a hosted content management system for media publishers. Acquired Ellington CMS, a content management system for local media publishers, including Ellington Marketplace. 

Endorsements by : Brett Hulsey, Rob Gorczyca, Robert Granfeldt


Adobe

Endorsements : 8

Average rating :

Adobe supplies a wide variety of software that supports media companies, including PhotoShop, Illustrator and InDesign, which creates graphics, advertising and page layouts. 

Endorsements by : ray appen, Brian Gorman, Paul Nyberg, kelly jay, Steve Nilan, kelly jay, Todd Griffith, Brad Hollerbach


Case_study

WordPress

Endorsements : 3

Average rating :

WordPress is the most popular open-source blogging, publishing and content management system, with a deep base of plug-in software and developers around the world. Background: WordPress started in 2003 as just a open source blogging system, but has evolved to be used as full content management system. Thousands of plugins, widgets and themes. Free to use without licensing fees. Featured in this case study on the McNaughton Group's CMS and business model.  WordPress is also used by media resellers to create sites, blogs and SEO for merchants, see case study here.

Endorsements by : Dave Bullard, Glen Motto, Bonnie Nicholls


Foundation

Endorsements : 3

Average rating :

Foundation is a content management system for alternative weeklies. It was created in a joint venture between DesertNet and the Stranger, an alt-weekly.

Endorsements by : blair barna, Brian Mahoney, Matt Gibson


StreamOn

Endorsements : 1

Average rating :

Streamon is streaming platform for radio sites that allows them to accept ads with separate analytics by inserting a pre-stream audio or video clip. 

Endorsements by : Anonymous