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Case_study

Logitech

Logitech is a computer, smartphone and tablet accessories manufacturer and distributor. Products include portable keyboards, iPad covers and speakers. Features: Logitech has a special emphasis on interface devices for computers, tablets, smartphones and gaming systems. Its fold-up keyboard for iPad 2 won the About.com 2012 Reader's Choice Award for best iPad accessory. Background: Started in 1981 as the producer of computer mice, Logitech is a now a major manufacturer of computer, smartphone and tablet accessories. Read about Logitech products here.


Case_study

Mophie

Mophie is the manufacturer and designer of battery-extending portable tools for smartphones and iPods. Features: iPhone 5 Juice Pack Helium is 13% thinner than all previous cases. Juice Pack Air for iPhone 5 charges 100% extra battery. Pricing:  iPhone 5 Juice Pack Helium is $79.95;  Juice Pack Air for iPhone 5 is $99.95; Juice Pack Plus is $119.95. BackgroundFounded in 2005, it created the Juice Pack, the first-ever portable battery case certified by Apple and compatible with the iPhone.  Mophie products are recommended in LocalMediaInsider's report on  best equiptment for digital reporters here.


Case_study

Sanho

HyperJuice, developed by Sanho, extends the battery life of Apple products such as iPhones and iPads. Features: Extends battery life for iPhone for 24 hours and 11 hours for MacBook Pro and can connect multiple devices at a time. Used by reporters in the field. The HyperJuice 2 can charge a MacBook and two iPads simultaneously. Encased with aluminum, the HyperJuice is a sturdy, lightweight (about 1.6 pounds) and quick way for journalists to keep their devices charged at live events. Products also include HyperDrive, a portable data storage tool, and HyperShop, its online store. It also makes cases and HDMI cables. Prices range from $186 to $349. Reviewed in LocalMediaInsider's Top Ten Reporting Tools. Background: Founded in 2002. Previously known as HyperMacRead about Sanho products here.


Case_study

Eye-Fi

Eye-Fi manufactures memory cards that allow users to upload pictures and vidoes from digital cameras and smartphones wirelessly. Features include the Mobi memory card which has built-in wifi so no wireless network is needed, and automatically transfers photos and videos when new content is detected. The Pro X2 memory card contains 10GB of storage for high-quality images and fast transfer. Is wifi enabled and compatible on multiple devices. Automatically backs up to cloud storage. Pricing: Mobi is $49.99; Pro X2 is $99.99  Background: Founded in 2005, Eye-Fi created the Mobi Card and the Pro X2 Card. It also has smartphone and tablet apps. Eye-Fi products are listed in LocalMediaInsider's top reporting tools  here.


Case_study

Padcaster

The Padcaster is an accessory tool used to turn iPads into a professional video recording device by adding a frame that holds additional lights and audio. Featuresaluminum frame with threaded holes to connect microphones, lights and other camera accessories to an iPad. Easily connect the Padcaster to a tripod, monopod or shoulder mount for stable shooting. Reporters can transform The Padcaster into a fully functional DSLR cage. Downside is that Padcasters need to be taken off the iPad to use it for simple typing, and it takes a while to undo the frame. Pricing: Cost is $149. Podcaster products are listed in LocalMediaInsider's list of top tools for digital reporters  here.


Case_study

Manfrotto

Manfrotto manufactures and designs camera and lighting support equipment, including tripods and monopods, the latter of which is especially useful for crowd shots and difficult angles.  Features: The product line includes an extensive range of camera tripods and heads, lighting stands and accessories. Background: Originally known as Bogen Imaging, Manfrotto changed its name in 2010. The company is named after Lino Manfrotto, an Italian photojournalist. Manfrotto monopods are listed by LocalMediaInsider as a top tool for digital reporters  here.