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Aptivada

Endorsements : 1

Average rating :

Aptivada creates Facebook applications, tools and consulting primarily for television and radio stations. 

Endorsements by : Margie Albert


RealTidbits

Endorsements : 3

Average rating :

RealTidbits platform adds a variety of user-generated tools for media sites, including comments, forums, photo galleries with social sharing and analytics. 

Endorsements by : Paul Chapman, Jeffrey Raper, Brona Kernan


Case_study

Twitter

Endorsements : 1

Average rating :

Twitter is a real-time communications platform in visitors follow each other to communicate in 140 character Tweets.  With a billion tweets every 2.5 days, Twitter is a disruptive many-to-many news model featuring direct information from world leaders, major athletes, celebrities and numerous local groups. Also generates significant referral traffic to media as stories are Tweeted across the globe. Media use Twitter to increase traffic to stories, and for promotions.  Some monetization schemes include sales of Twitter ads, in the advertiser feeds live content into the ad unit via Twitter (see LocalMediaInsider's case study "Twitter Ads a hit with advertisers"), aggregating sports celebrity Tweets with news commentary into a sports app  (see LMI's case study on Twitter sports app here); selling services that manage other companies' Tweets, often through a central social messaging platform; and allowing paying restaurant Tweets to show up in the dining section. Background: Based in San Francisco, and created in 2006. According to Wikipedia, board members of podcaster Odeo were holding a brain-storming session when Jack Dorsey, then an under-grad at New York University came up with the idea of using an SMS service to communicate with a small group. The project code name was twttr, inspired by Flickr, and the five-character length of an SMS short code.  On March 21, 2006, Dorsey on Dorsey published the first Twitter message "just setting up my twttr".

Endorsements by :


Add This

Endorsements : 2

Average rating :

AddThis provides self-serve tools and quick codes to add social share buttons to publisher's sites, blogs and newsletters

Endorsements by : Cindy Butner, Brona Kernan


Commotion

Endorsements : 1

Average rating :

Commotion Wall is a dashboard that streams radio audiences' social commentary into one activity stream on the station's website and mobile app, as content for the site. The control panel allows the station to interact with its listening audience in real time, and place ads inside the activities feed.

Endorsements by : Steve Poulsen


Case_study

Storify

Storify allows users to embed social media updates from Twitter, Facebook, YouTube and Instagram into their stories. Features: Has a search tool that allows users to drag and drop updates directly into their story. Stories can be embedded onto personal websites. Pricing: Basic personal account is free and includes umlimited stories and embeds. Business account is ranges from $79 a month to $299 and includes additional featues such as ad-free stories, SEO compatibility, and Google Analytics. Background: Company launched in 2010. Storify made the Top 5 favorite apps list from the York Daily News. Read more on Storify here.


Case_study

Geofeedia

Geofeedia allows users to search and montior social media by a specific location. Media companies can discover real-time eyewitness sources and citizen-generated content. Features include live, location-based social media streams, or "GeoFeeds" that can be searched, monitored and analyzed. Data can be exported through an API. Companies that have utilized Geofeedia for reporting or journalism include The Denver Post, BBC, and BuzzFeed. Geofeedia made the Top 5 Favorites list from the York Daily News. Read about Geofeedia here.


Case_study

RebelMouse

RebelMouse is a tool which aggregates social media content in one page. Media companies use the platform to promote all the news on high interest events or topics, driving more traffic to the stories. Features: Reporters can create aggregated pages of content around any topic (or multiple topics) by pulling in relevant hashtags from Twitter accounts and other social media. The tool pulls in images, videos, headlines, and from accounts and hashtags they select and populates the page with those images and headlines. Pricing: For $9.99 a month, the site will also automatically update a user's websites with posts from their various social networks. Users include the York Daily News, who used the tool to source a major event. RebelMouse made the Top 5 Favorites list from the York Daily News. Read about RebelMouse here.

 

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Case_study

Friends2Follow

Friends2follow offers an embed widget with a simple administrator dashboard to pulls any social stream including Facebook, Twitter, Instagram and Youtube onto local media websites. Local media are embedding these as content blocks into which they can upsell advertiser streams. Read the full review and list of upsells in  "Best practices for using friends2follow".  Recommendations from the following association: Parenting Media Association.