Endorsements : 2
Centro Affiliates (formerly CentroLift) is an exclusive by DMA ad network. Local media companies who partner in their DMA use the network to buy more inventory across deeper verticals by adding local impressions from marquis national brands such as ESPN and the Discovery Channel. Partners: The CentroLift program favors dominant newspapers in significant markets. Background: Centro's main business is local digital media buying for national ad agencies, so it is often placing advertising with the same local media that it is now placing buys for, via the network. Read more about CentroLift here and see this case study on a $126,000 ad campaign created for restaurants using the mobile ad network.
Endorsements by : Crystal Thurman, Mark Mcghee
Endorsements : 1
AdTaxi Networks is one of the first publisher-owned ad agencies and ad network. Created by Digital First Media, the ad network allows buyer to place national campaigns across premium loal sites. Networks include online display, mobile, social and email. Also sell additional marketing services as an agency. Also includes a full suite of digital products with a stating price minimum of $2000 a month AdTaxi Express serves the lower end of the market with digital service packages. Results for media and merchants have been exceptional. See this case study on winning marketing campaign for Home Furnishing Chain created by AdTaxi on LocalMediaInsider, and case study on The Dallas Morning News partnership here.
This Company was mentioned in a LocalMediaInsider blog Takeaways from The Digital Media Summit and Director of Sales Ryan Moffat spoke at the 2013 Digital Agency Summit.
Endorsements by : Jeff Herr
Simpli.fi is an real-time bidding (RTB) ad network that allows media to build multi-targets from data, rather than selecting pre-packages audiences. Claims to be the only ad network that provides anayltics and allows optimization based on every element of campaign selected. Partners include OpenX, Demand Media, appnexus, IAB., Nuestar, DoubleClick and Rubicon. Endorsed by the inhouse agency of Elkhart Truth. Also used for the new programmatic buying of Main Street Digital, the digital agency at Morris Publishing Group, see case study at LocalMediaInsider here.
2 great case study examples on how Federated Interactive used the platform to sell HVAC and Pontoon boats.
Recrue offers targeting and retargeting services for hyper-specialized target audiences. A mention of how Recrue helped the Albany Times Union increase revenues for real estate brokerages is included in this LocalMediaInsider case study.
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