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Case_study

Recrue Media

Recrue offers targeting and retargeting services for hyper-specialized target audiences. A mention of  how Recrue helped the Albany Times Union increase revenues for real estate brokerages  is included in this LocalMediaInsider case study. 

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Case_study

simpli.fi

Simpli.fi is an real-time bidding (RTB) ad network that allows media to build multi-targets from data, rather than selecting pre-packages audiences. Claims to be the only ad network that provides anayltics and allows optimization based on every element of campaign selected. Partners include OpenX, Demand Media, appnexus, IAB., Nuestar, DoubleClick and Rubicon. Endorsed by  the inhouse agency of Elkhart Truth. Also used for the new programmatic buying of Main Street Digital, the digital agency at Morris Publishing Group, see case study at LocalMediaInsider here.

Mentioned in How to use Linkedin to find and sell B2B and Ten tips for selling B2b accounts.

2 great case study examples on how Federated Interactive used the platform to sell HVAC and Pontoon boats.


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Case_study

AdTaxi Networks

Endorsements : 1

Average rating :

AdTaxi Networks is one of the first publisher-owned ad agencies and ad network.  Created by Digital First Media, the ad network allows buyer to place national campaigns across premium loal sites.  Networks include online display, mobile, social and email. Also sell additional marketing services as an agency. Also includes a full suite of digital products with a stating price minimum of $2000 a month AdTaxi Express serves the lower end of the market with digital service packages. Results for media and merchants have been exceptional. See this case study on winning marketing campaign for Home Furnishing Chain created by AdTaxi  on LocalMediaInsider, and case study on The Dallas Morning News partnership here. 

This Company was mentioned in a LocalMediaInsider blog Takeaways from The Digital Media Summit and  Director of Sales Ryan Moffat spoke at the 2013 Digital Agency Summit. 

Endorsements by : Jeff Herr


Local Yokel

Endorsements : 1

Average rating :

LocalYokel is an ad network to buy and sell remnant space on hyper local sites, blogs and media companies in New York, New Jersey and Connecticut. 

Endorsements by : Tyler Smith


LiveIntent

LiveIntent is a premium email ad exchange that allows publishers to place display ads on their email own inventory, plus buy and sell premium email ad inventory via the email ad network. 


Avenue Right

Endorsements : 1

Average rating :

AvenueRight provides media buying software that enables companies to place local media buys for media anywhere nationally or internationally and track campaigns.

Endorsements by : Kenda Morrison


DataXu

Endorsements : 1

Average rating :

DataXu provides a self-serve media-buying platform to place real-time digital buys across platforms (web, tablet, mobile) and across the country.  Media use DataXu to buy additional inventory outside their market.  Managed services option available for companies just starting to buy campaigns.  Platform includes targeting, retargeting and advanced analytics.  Partnership integration with web, video and mobile exchanges including adBrite, doubleclick, Appnexus, Rubicon, Right Media, Pulsepoint, PubMatic, OpenX, Microsoft Advertising Exchange and Admeld, Adap.TV, BrightRoll, and Spotxchange, YouTube, Admob and more. 

DataXu is one of the platforms used by Morris Publishing Group in LocalMediaInsider's story on 'How Mainstreet Digital Grew Tenfold in Two Years' here.

Endorsements by : Mitch Bettis


PubMatic

Endorsements : 1

Average rating :

PubMatic provides a real-time auction-based media selling platform to maximize remnant sales of online inventory. Combines real-time bidding (RTB) with optimization and hands on support. In December 2012, began promoting a "multiple bid" process to spur more real-time bidding, by transmitting all bids from all DSP's. Background: Founded in 2006, with offices around the world.

Endorsements by : Don Scott


AppNexus

Endorsements : 1

Average rating :

AppNexus is an ad network that provides real-time auctions for local media to extend purchases of directly negotiated advertising campaigns. It integrates with Google's DoubleClick, Microsoft's AdECN and their aggregators. Also endorsed by Elkhart Truth's inhouse agency, Strawberry Fields. 

Endorsements by : Dan Adams


AdJuggler

Endorsements : 1

Average rating :

AdJuggler is an ad serving platform that also allows participation in an ad exchange, AdJuggler Media Exchange.

Endorsements by : andrew coyle


3 Interactive

Endorsements : 1

Average rating :

3 Interactive is an ad network that both sells local media and provides media buying software. 

Endorsements by :


Yahoo

Endorsements : 6

Average rating :

Yahoo Behavorial targeting for media partners allows media to sell online display ads for high-value behaviorally targeted audiences. Media partners report significant revenue gains from expanded access to targeting by geographical area, behavioral targeting, re-targeting and demographical targeting. 

 

Endorsements by : Bruce Kyse, Bob Romine, John Krivosheyff, Shari Brickley, Greg Morey, Terry Boyle


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Case_study

Centro

Endorsements : 2

Average rating :

Centro Affiliates (formerly CentroLift)  is an exclusive by DMA ad network. Local media companies who partner in their DMA use the network to buy more inventory across deeper verticals by adding local impressions from marquis national brands such as ESPN and the Discovery Channel. Partners: The CentroLift program favors dominant newspapers in significant markets.  Background: Centro's main business is local digital media buying for national ad agencies, so it is often placing advertising with the same local media that it is now placing buys for, via the network. Read more about CentroLift here and see this case study on a $126,000 ad campaign created for restaurants using the mobile ad network. 

 

Endorsements by : Crystal Thurman, Mark Mcghee