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Case_study

Broadcast Interactive Media

Endorsements : 1

Average rating :

BIM supplies Content Management Systems, software platforms and content for the television industry. Features: CMS manages content, display and pre-roll ads, calendars, email marketing, events, form builder, integrated content assets, internationalization, UGC, video, XML feeds, newsletters, polls, SEO-friendly URL'S and surveys. Other Services:  Video content and platforms, a local ad network delivery system and rich media ad unit, WalkoutVideo  launches with an in-market sales drive that consistently yields $100,000 or more in annual contracts.  Get Active Today is a health-oriented platform that integrates hospital content aimed at one six-figure sale.  Case studies: Walkout Video Scores.  Clients include NBC&#

Endorsements by : Editor


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Case_study

Brightcove

Endorsements : 1

Average rating :

Brightcove is a video player that allows media to host video and video advertising.  Products include Video Cloud, the online video platform; App Cloud, a mobile app platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Features of the video player include on demand and live video delivery, a video library to manage content, video players with 15 templates plus point and click styling of fonts, colors, etc, and smart players that also deliver video in HTML 5 and Flash with a single embed code. Customer service includes a learning center and white papers. Customers: In addition to Gannet,  ShowTime and NewsOK, Brightcove has more than 6,100 customers in over 60 countries. Background: Founded in 2004.  Named one of the top two U.S. video platform vendors of 2009. Mentioned in LocalMediaInsider's Top Ten Reporting Tools. Used the app for website lets reports upload and publish video on iPads or iPhones from the field. Only compatibale with Mac products.

Endorsements by : Don Lovelace


LiveRail

Endorsements : 1

Average rating :

LiveRail is a video advertising platform. Provides video ad serving, a demand side network and ability to create a private exchange. 

Endorsements by : Steve Lucarelli


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Case_study

CityLinkTV

Endorsements : 1

Average rating :

CityLinkTV is a video platform that allows companies to instantly start live streaming and archiving their streams with just a camera and microphone. The price is a one time payment of $350 per year. How it works: After signing up, the site will prompt you to download Flash Media Live Encoder 3.2, a free platform provided by Adobe that supports video and audio streaming. The site can be used with any standard video camera that has the three (red, white, yellow) wires into a PC. Also allows separate microphones. Features include eight built in ad units, an archive for each media customer (these include videos of advertisers as well as footage), and hosting. Used by Houston Herald to create live video coverage of high school sports and soon to be used for coverage of city council and other meetings, case study here.

Endorsements by : Editor


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Jivox Interactive Video Advertising Platform

Endorsements : 1

Average rating :

Jivox is an ad-building platform for creating video ads by uploading video, links and audio quickly and directly into ad units. Social media tagging to video software. Runs video in a banner and provides social media programs.

Endorsements by : Greg Morey


WorldNow

Endorsements : 5

Average rating :

WorldNow provides content management systems for over 50 percent of all local U.S. television stations in the country.

Endorsements by : Ron Westrick, Scott Sanders, Julie Mulhall, Mary Winters, Wes Cook


Google's YouTube

Endorsements : 1

Average rating :

YouTube provides a free platform for uploading video that many media use as a video player. Does not provide monetization via pre-rolls except at lower CPM's via the partnership program.  Still the easiest way to upload video content quickly for free, with additional traffic possible. Production of YouTube videos is also resold by some media companies as a service for local merchants.  

Endorsements by : Jim Henderson


Pick

Mixpo

A simple video editing platform that allows media to re-purpose video to digital ad units for websites, mobile sites and apps.  Also allows automatic republishing options.

See the round up of when and how to use premium ads like Mixpo's platform supports and read LocalMediaInsider's story on how Legacy Toyota created their premium ad campaign, using Mixpo, also mentioned in ten best practices for using premium ads.


Case_study

Vimeo

Vimeo is video-sharing website where users view and upload high-quality video content. Features: High-quality and HD videos, free setup for basic accounts. Pricing: A basic account is free which includes 500 MB of upload space a week. Upgraded options include Vimeo Plus for $9.95 a month and includes 5GB a week, and Vimeo PRO which is $199 a year and includes 50MB of space and commerical hosting. Background: Vimeo launched in 2004 by a group of filmmakers who wanted to share their work. Today the website has millions of users. Used by KBIA to promote its drone videos in this case study.