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Brightcove

Endorsements : 1

Average rating :

Brightcove is a video player that allows media to host video and video advertising.  Products include Video Cloud, the online video platform; App Cloud, a mobile app platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Features of the video player include on demand and live video delivery, a video library to manage content, video players with 15 templates plus point and click styling of fonts, colors, etc, and smart players that also deliver video in HTML 5 and Flash with a single embed code. Customer service includes a learning center and white papers. Customers: In addition to Gannet,  ShowTime and NewsOK, Brightcove has more than 6,100 customers in over 60 countries. Background: Founded in 2004.  Named one of the top two U.S. video platform vendors of 2009. Mentioned in LocalMediaInsider's Top Ten Reporting Tools. Used the app for website lets reports upload and publish video on iPads or iPhones from the field. Only compatibale with Mac products.

Endorsements by : Don Lovelace


LiveRail

Endorsements : 1

Average rating :

LiveRail is a video advertising platform. Provides video ad serving, a demand side network and ability to create a private exchange. 

Endorsements by : Steve Lucarelli


Google's YouTube

Endorsements : 1

Average rating :

YouTube provides a free platform for uploading video that many media use as a video player. Does not provide monetization via pre-rolls except at lower CPM's via the partnership program.  Still the easiest way to upload video content quickly for free, with additional traffic possible. Production of YouTube videos is also resold by some media companies as a service for local merchants.  

Endorsements by : Jim Henderson


Case_study

Syndicaster

Syndicaster provides a cloud-based video player, editor and ad-server.  JRC executives said the platform saved time and server space for the department, and is instrumental in providing inventory for high CPM  Pre-rolls,   in this LocalMediaInsider round-up.

For more information visit http://www.critical-media.com/