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Propel Marketing

Endorsements : 1

Average rating :

Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market.  Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years.  Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.

Endorsements by : Kathy Kaufman


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


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TruMeasure

Endorsements : 1

Average rating :

TruMeasure provides call-tracking and post-click activity reports for advertising and marketing campaigns, on a reseller basis to media companies.

Endorsements by : John Jordan


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Case_study

Precision Data Marketing, Inc.

Endorsements : 1

Average rating :

Provides the third party database that allows local media to sell true "Pay-per-sale" programs by providing limited access as needed to prove sales. Used by the Dallas Morning News's pay-per-lead and pay-per-sale initiative. How it works: The Dallas Morning News already has pay-per-lead programs, but when advertisers want even more accountability - because their close rate is harder to determine, or because they do not rely on calls as heavily - the pay-per-sale programs are an option.  The full case study is here.

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Endorsements by : Editor


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Service Alley

WashingtonPost-owned ServiceAlley is a home services marketplace where home owners can rate and review services. Business model is pay per lead. Open to partnerships with other large media companies.