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Precision Data Marketing, Inc.

Endorsements : 1

Average rating :

Provides the third party database that allows local media to sell true "Pay-per-sale" programs by providing limited access as needed to prove sales. Used by the Dallas Morning News's pay-per-lead and pay-per-sale initiative. How it works: The Dallas Morning News already has pay-per-lead programs, but when advertisers want even more accountability - because their close rate is harder to determine, or because they do not rely on calls as heavily - the pay-per-sale programs are an option.  The full case study is here.

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Endorsements by : Editor