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Presslaff Interactive Revenue

Endorsements : 2

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Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


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Centro

Endorsements : 2

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Centro Affiliates (formerly CentroLift)  is an exclusive by DMA ad network. Local media companies who partner in their DMA use the network to buy more inventory across deeper verticals by adding local impressions from marquis national brands such as ESPN and the Discovery Channel. Partners: The CentroLift program favors dominant newspapers in significant markets.  Background: Centro's main business is local digital media buying for national ad agencies, so it is often placing advertising with the same local media that it is now placing buys for, via the network. Read more about CentroLift here and see this case study on a $126,000 ad campaign created for restaurants using the mobile ad network. 

 

Endorsements by : Crystal Thurman, Mark Mcghee


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Broadcast Interactive Media

Endorsements : 1

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BIM supplies Content Management Systems, software platforms and content for the television industry. Features: CMS manages content, display and pre-roll ads, calendars, email marketing, events, form builder, integrated content assets, internationalization, UGC, video, XML feeds, newsletters, polls, SEO-friendly URL'S and surveys. Other Services:  Video content and platforms, a local ad network delivery system and rich media ad unit, WalkoutVideo  launches with an in-market sales drive that consistently yields $100,000 or more in annual contracts.  Get Active Today is a health-oriented platform that integrates hospital content aimed at one six-figure sale.  Case studies: Walkout Video Scores.  Clients include NBC&#

Endorsements by : Editor


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Nowspots

Endorsements : 1

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A rich media ad unit that pulls in social media including Facebook and Twitter feeds means that advertisers can change offers on the fly.  Features of the ad include three sizes: 300 x 250, 728 x 90 and the popular 300 x 600, which can hold a number of Facebook posts. Tested successfully at the Chicago Tribune, with top selling categories in Entertainment, Retail, Bars & Restaurants and Higher Education in that order. Nowspots says it charges in the $1 to $3 CPM range for the ads, which the Tribune sold for a 30 to 40 percent premium over its regular rates of $6 to $12 CPM. Find a case study on the Chicago Tribune's initiative here.

 

Endorsements by : Editor


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Brightcove

Endorsements : 1

Average rating :

Brightcove is a video player that allows media to host video and video advertising.  Products include Video Cloud, the online video platform; App Cloud, a mobile app platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Features of the video player include on demand and live video delivery, a video library to manage content, video players with 15 templates plus point and click styling of fonts, colors, etc, and smart players that also deliver video in HTML 5 and Flash with a single embed code. Customer service includes a learning center and white papers. Customers: In addition to Gannet,  ShowTime and NewsOK, Brightcove has more than 6,100 customers in over 60 countries. Background: Founded in 2004.  Named one of the top two U.S. video platform vendors of 2009. Mentioned in LocalMediaInsider's Top Ten Reporting Tools. Used the app for website lets reports upload and publish video on iPads or iPhones from the field. Only compatibale with Mac products.

Endorsements by : Don Lovelace


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vSplash

Endorsements : 1

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vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester


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AdTaxi Networks

Endorsements : 1

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AdTaxi Networks is one of the first publisher-owned ad agencies and ad network.  Created by Digital First Media, the ad network allows buyer to place national campaigns across premium loal sites.  Networks include online display, mobile, social and email. Also sell additional marketing services as an agency. Also includes a full suite of digital products with a stating price minimum of $2000 a month AdTaxi Express serves the lower end of the market with digital service packages. Results for media and merchants have been exceptional. See this case study on winning marketing campaign for Home Furnishing Chain created by AdTaxi  on LocalMediaInsider, and case study on The Dallas Morning News partnership here. 

This Company was mentioned in a LocalMediaInsider blog Takeaways from The Digital Media Summit and  Director of Sales Ryan Moffat spoke at the 2013 Digital Agency Summit. 

Endorsements by : Jeff Herr


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Precision Data Marketing, Inc.

Endorsements : 1

Average rating :

Provides the third party database that allows local media to sell true "Pay-per-sale" programs by providing limited access as needed to prove sales. Used by the Dallas Morning News's pay-per-lead and pay-per-sale initiative. How it works: The Dallas Morning News already has pay-per-lead programs, but when advertisers want even more accountability - because their close rate is harder to determine, or because they do not rely on calls as heavily - the pay-per-sale programs are an option.  The full case study is here.

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Endorsements by : Editor


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MediaProwler

Endorsements : 1

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MediaProwler offers to partner with local media companies to provide email list services and targeted mailings to regional and national advertisers. Founded by an East Coast Press association, the Washington Suburban Press Network, a group of 108 Washington and Baltimore suburban newspapers. Products include creative for email newsletters and targeted lists that merchants can create via a self-entry platform without seeing the names. Services include a training channel. Pricing to merchants is $25/M to $55/M depending on size and scope of list choices; business arrangement with media partners is a revenue share. MediaProwler has a dedicated advertising sales staff and reps of members WSPN newspapers can sell email-marketing services as well. LocalMediaInsider case study is here.

Endorsements by : Editor


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Unbounce

Endorsements : 1

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Unbounce allows media resellers to create a landing page for digital ads or PPC in minutes. No HTML required. Features include a/b testing, real-time metrics, hosted and self-serve, custom domains so landing pages appear as if on the client site. Form designer allows choice of fields,  including automatic email alert for leads, with email pushed into MailChimp and Campaign Monitor if desired. Also integrates with Constant Contact, SalesForce, ClickDesk (customers can call support from the landing page) and other tools.  Slogan is: "Build, Publish & A/B Test Landing Pages Without It."  Customers include several large media resellers. Used by 1100 Broadway, the in-house digital agency of the Nashville Tennessean in this LocalMediaInsider case study.  Also mentioned in LocalMediaInsiders Top 15 Revenue Builders for 2012.

Endorsements by : Chris Fehrmann


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Cinestories

New England and D.C.-based videography company provides outsourced videography services for the inhouse ad agency Kelley Square Communication, created by Holden Landmark Company, a group of five non-daily print publications in central Massachusetts.  Video is a key service of the small agency and outsourcing at the start enabled them to keep costs lower. See case study here.