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Polk

Endorsements : 1

Average rating :

Polk supplies targeted email marketing data for the auto industry. Media resellers can target by area and type of car owned. 

Endorsements by : John Krivosheyff


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Morcor Solutions

Endorsements : 1

Average rating :

Morcor Solutions'  XspanseX platform automates the workflow for newspaper display and classified advertising, tracking and pagination through archiving, aimed at reducing time and saving costs. Recently acquired by Brainworks company, which makes a CRM solution. 

Endorsements by : Courtney Ratcliffe


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Case_study

AdTaxi Networks

Endorsements : 1

Average rating :

AdTaxi Networks is one of the first publisher-owned ad agencies and ad network.  Created by Digital First Media, the ad network allows buyer to place national campaigns across premium loal sites.  Networks include online display, mobile, social and email. Also sell additional marketing services as an agency. Also includes a full suite of digital products with a stating price minimum of $2000 a month AdTaxi Express serves the lower end of the market with digital service packages. Results for media and merchants have been exceptional. See this case study on winning marketing campaign for Home Furnishing Chain created by AdTaxi  on LocalMediaInsider, and case study on The Dallas Morning News partnership here. 

This Company was mentioned in a LocalMediaInsider blog Takeaways from The Digital Media Summit and  Director of Sales Ryan Moffat spoke at the 2013 Digital Agency Summit. 

Endorsements by : Jeff Herr


Local Yokel

Endorsements : 1

Average rating :

LocalYokel is an ad network to buy and sell remnant space on hyper local sites, blogs and media companies in New York, New Jersey and Connecticut. 

Endorsements by : Tyler Smith


LiveIntent

LiveIntent is a premium email ad exchange that allows publishers to place display ads on their email own inventory, plus buy and sell premium email ad inventory via the email ad network. 


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


LiveRail

Endorsements : 1

Average rating :

LiveRail is a video advertising platform. Provides video ad serving, a demand side network and ability to create a private exchange. 

Endorsements by : Steve Lucarelli


Talk Fusion

Endorsements : 1

Average rating :

Talk Fusion provides video email marketing services, in addition to video newsletters, conferencing, video e-subscription and video auto responders. 

Endorsements by : Leon Spencer


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AWeber

Endorsements : 1

Average rating :

AWeber Communications provides email marketing software.  Features include 150 HTML email templates, ability to collect and segment subscribers, RSS for stories and blogs to email, lead capture and email auto-response.

Endorsements by : Leon Spencer


Propel Marketing

Endorsements : 1

Average rating :

Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market.  Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years.  Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.

Endorsements by : Kathy Kaufman


Avenue Right

Endorsements : 1

Average rating :

AvenueRight provides media buying software that enables companies to place local media buys for media anywhere nationally or internationally and track campaigns.

Endorsements by : Kenda Morrison


DataXu

Endorsements : 1

Average rating :

DataXu provides a self-serve media-buying platform to place real-time digital buys across platforms (web, tablet, mobile) and across the country.  Media use DataXu to buy additional inventory outside their market.  Managed services option available for companies just starting to buy campaigns.  Platform includes targeting, retargeting and advanced analytics.  Partnership integration with web, video and mobile exchanges including adBrite, doubleclick, Appnexus, Rubicon, Right Media, Pulsepoint, PubMatic, OpenX, Microsoft Advertising Exchange and Admeld, Adap.TV, BrightRoll, and Spotxchange, YouTube, Admob and more. 

DataXu is one of the platforms used by Morris Publishing Group in LocalMediaInsider's story on 'How Mainstreet Digital Grew Tenfold in Two Years' here.

Endorsements by : Mitch Bettis


PubMatic

Endorsements : 1

Average rating :

PubMatic provides a real-time auction-based media selling platform to maximize remnant sales of online inventory. Combines real-time bidding (RTB) with optimization and hands on support. In December 2012, began promoting a "multiple bid" process to spur more real-time bidding, by transmitting all bids from all DSP's. Background: Founded in 2006, with offices around the world.

Endorsements by : Don Scott


AppNexus

Endorsements : 1

Average rating :

AppNexus is an ad network that provides real-time auctions for local media to extend purchases of directly negotiated advertising campaigns. It integrates with Google's DoubleClick, Microsoft's AdECN and their aggregators. Also endorsed by Elkhart Truth's inhouse agency, Strawberry Fields. 

Endorsements by : Dan Adams


Google's YouTube

Endorsements : 1

Average rating :

YouTube provides a free platform for uploading video that many media use as a video player. Does not provide monetization via pre-rolls except at lower CPM's via the partnership program.  Still the easiest way to upload video content quickly for free, with additional traffic possible. Production of YouTube videos is also resold by some media companies as a service for local merchants.  

Endorsements by : Jim Henderson


Adpay

Endorsements : 1

Average rating :

Adpay provides self-serve real estate auto classifieds and obituaries. Features include the Adpay Classified Network, an online marketplace with person-to-person e-commerce, aggregated searches, and ads using text, photos, videos maps, driving directions and more.  The obituary site, Memoriams.com partners with media companies for obituary order-taking. Features include the abilty to place an obituary in one or multiple newspapers and newspaper websites, upload listings to Legacy, upsell icons, backgrounds and other features, and custom pricing and packaging by the newspaper. Funeral homes also have administrative access.   Pricing for Memoriams is a service fee paid by the customer. Read the full LocalMediaInsider review here. 

Also mentioned in Wave2 Media supports - and replaces - Legacy 

Endorsements by : Robert Granfeldt


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Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


AdJuggler

Endorsements : 1

Average rating :

AdJuggler is an ad serving platform that also allows participation in an ad exchange, AdJuggler Media Exchange.

Endorsements by : andrew coyle


OpenX

Endorsements : 2

Average rating :

OpenX provides an open source ad serving platform with an enterprise upsell. OpenX On Ramp is free, with a charge only for overages; OpenX Enterprise is priced based on impression volume and includes support and additional features. 

Endorsements by : Jay Jacoby, Tester


Apple Inc.

Endorsements : 3

Average rating :

While Apple is typically considered a B2C set of  products and services, local media are increasingly adapting its hardware and software to support sophisticated sales and production options, including use of iPhones and iPads for sales presentations and real-time updates of CRM in the field; video creation and back office editing, starting with simple integration for downloads and also great editing tools.  

 

Endorsements by : Todd Griffith, Tracy Jones, Brad Hollerbach