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Polk

Endorsements : 1

Average rating :

Polk supplies targeted email marketing data for the auto industry. Media resellers can target by area and type of car owned. 

Endorsements by : John Krivosheyff


Apple Inc.

Endorsements : 3

Average rating :

While Apple is typically considered a B2C set of  products and services, local media are increasingly adapting its hardware and software to support sophisticated sales and production options, including use of iPhones and iPads for sales presentations and real-time updates of CRM in the field; video creation and back office editing, starting with simple integration for downloads and also great editing tools.  

 

Endorsements by : Todd Griffith, Tracy Jones, Brad Hollerbach


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Case_study

Centro

Endorsements : 2

Average rating :

Centro Affiliates (formerly CentroLift)  is an exclusive by DMA ad network. Local media companies who partner in their DMA use the network to buy more inventory across deeper verticals by adding local impressions from marquis national brands such as ESPN and the Discovery Channel. Partners: The CentroLift program favors dominant newspapers in significant markets.  Background: Centro's main business is local digital media buying for national ad agencies, so it is often placing advertising with the same local media that it is now placing buys for, via the network. Read more about CentroLift here and see this case study on a $126,000 ad campaign created for restaurants using the mobile ad network. 

 

Endorsements by : Crystal Thurman, Mark Mcghee


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Case_study

Precision Data Marketing, Inc.

Endorsements : 1

Average rating :

Provides the third party database that allows local media to sell true "Pay-per-sale" programs by providing limited access as needed to prove sales. Used by the Dallas Morning News's pay-per-lead and pay-per-sale initiative. How it works: The Dallas Morning News already has pay-per-lead programs, but when advertisers want even more accountability - because their close rate is harder to determine, or because they do not rely on calls as heavily - the pay-per-sale programs are an option.  The full case study is here.

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Endorsements by : Editor


Creative Circle Media

Endorsements : 1

Average rating :

Provides turnkey content management system for newspaper sites including paid content capabilities. Fully customizable. Founder has background in newspaper design. PRLink is a separate platform that allows online order taking for press releases. 

Endorsements by : Alisa Cromer


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Jivox Interactive Video Advertising Platform

Endorsements : 1

Average rating :

Jivox is an ad-building platform for creating video ads by uploading video, links and audio quickly and directly into ad units. Social media tagging to video software. Runs video in a banner and provides social media programs.

Endorsements by : Greg Morey


Casey Caston Graphic Design

Endorsements : 1

Average rating :

Casey Caston is an independent graphic artist and interactive designer and art director. 

Endorsements by : Amy Phoenix


Doubleclick

Endorsements : 8

Average rating :

DoubleClick, now owned by Google, provides one of the most widely used and state-of-the-art ad serving platforms. 

Endorsements by : Jeremy Iggers, Brian Gorman, graham johnston, Chris Muldrow, Jim Henderson, Kurt Christopher, Jacob Arriola, blair barna


Local Yokel

Endorsements : 1

Average rating :

LocalYokel is an ad network to buy and sell remnant space on hyper local sites, blogs and media companies in New York, New Jersey and Connecticut. 

Endorsements by : Tyler Smith


Yahoo

Endorsements : 6

Average rating :

Yahoo Behavorial targeting for media partners allows media to sell online display ads for high-value behaviorally targeted audiences. Media partners report significant revenue gains from expanded access to targeting by geographical area, behavioral targeting, re-targeting and demographical targeting. 

 

Endorsements by : Bruce Kyse, Bob Romine, John Krivosheyff, Shari Brickley, Greg Morey, Terry Boyle


Google's YouTube

Endorsements : 1

Average rating :

YouTube provides a free platform for uploading video that many media use as a video player. Does not provide monetization via pre-rolls except at lower CPM's via the partnership program.  Still the easiest way to upload video content quickly for free, with additional traffic possible. Production of YouTube videos is also resold by some media companies as a service for local merchants.  

Endorsements by : Jim Henderson


PubMatic

Endorsements : 1

Average rating :

PubMatic provides a real-time auction-based media selling platform to maximize remnant sales of online inventory. Combines real-time bidding (RTB) with optimization and hands on support. In December 2012, began promoting a "multiple bid" process to spur more real-time bidding, by transmitting all bids from all DSP's. Background: Founded in 2006, with offices around the world.

Endorsements by : Don Scott


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Mixpo

A simple video editing platform that allows media to re-purpose video to digital ad units for websites, mobile sites and apps.  Also allows automatic republishing options.

See the round up of when and how to use premium ads like Mixpo's platform supports and read LocalMediaInsider's story on how Legacy Toyota created their premium ad campaign, using Mixpo, also mentioned in ten best practices for using premium ads.


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Case_study

MediaProwler

Endorsements : 1

Average rating :

MediaProwler offers to partner with local media companies to provide email list services and targeted mailings to regional and national advertisers. Founded by an East Coast Press association, the Washington Suburban Press Network, a group of 108 Washington and Baltimore suburban newspapers. Products include creative for email newsletters and targeted lists that merchants can create via a self-entry platform without seeing the names. Services include a training channel. Pricing to merchants is $25/M to $55/M depending on size and scope of list choices; business arrangement with media partners is a revenue share. MediaProwler has a dedicated advertising sales staff and reps of members WSPN newspapers can sell email-marketing services as well. LocalMediaInsider case study is here.

Endorsements by : Editor


3 Interactive

Endorsements : 1

Average rating :

3 Interactive is an ad network that both sells local media and provides media buying software. 

Endorsements by :


AdJuggler

Endorsements : 1

Average rating :

AdJuggler is an ad serving platform that also allows participation in an ad exchange, AdJuggler Media Exchange.

Endorsements by : andrew coyle


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Case_study

Unbounce

Endorsements : 1

Average rating :

Unbounce allows media resellers to create a landing page for digital ads or PPC in minutes. No HTML required. Features include a/b testing, real-time metrics, hosted and self-serve, custom domains so landing pages appear as if on the client site. Form designer allows choice of fields,  including automatic email alert for leads, with email pushed into MailChimp and Campaign Monitor if desired. Also integrates with Constant Contact, SalesForce, ClickDesk (customers can call support from the landing page) and other tools.  Slogan is: "Build, Publish & A/B Test Landing Pages Without It."  Customers include several large media resellers. Used by 1100 Broadway, the in-house digital agency of the Nashville Tennessean in this LocalMediaInsider case study.  Also mentioned in LocalMediaInsiders Top 15 Revenue Builders for 2012.

Endorsements by : Chris Fehrmann


Clearpage

Endorsements : 1

Average rating :

Clearpage provides web design, and web development as well. 

Endorsements by :


DataXu

Endorsements : 1

Average rating :

DataXu provides a self-serve media-buying platform to place real-time digital buys across platforms (web, tablet, mobile) and across the country.  Media use DataXu to buy additional inventory outside their market.  Managed services option available for companies just starting to buy campaigns.  Platform includes targeting, retargeting and advanced analytics.  Partnership integration with web, video and mobile exchanges including adBrite, doubleclick, Appnexus, Rubicon, Right Media, Pulsepoint, PubMatic, OpenX, Microsoft Advertising Exchange and Admeld, Adap.TV, BrightRoll, and Spotxchange, YouTube, Admob and more. 

DataXu is one of the platforms used by Morris Publishing Group in LocalMediaInsider's story on 'How Mainstreet Digital Grew Tenfold in Two Years' here.

Endorsements by : Mitch Bettis


OpenX

Endorsements : 2

Average rating :

OpenX provides an open source ad serving platform with an enterprise upsell. OpenX On Ramp is free, with a charge only for overages; OpenX Enterprise is priced based on impression volume and includes support and additional features. 

Endorsements by : Jay Jacoby, Tester