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PaperG

Endorsements : 3

Average rating :

PaperG's provides a self-serve online display ad building platform, PlaceLocal, in partnership with media companies. Allows merchants to build online display ads, choose targets in minutes and to optimize campaigns. PaperG's original ad building product, Flyerboard, is still active: a fixed position ad unit that mimics a traditional bulletin board. Virtual flyers on the board can be quickly created and posted to the unit, which looks like a cork board, along side the other "notices."  

 

Endorsements by : Michael Rifanburg, Jerry O'Donnell, Stephanie Roberts


Pick

Morcor Solutions

Endorsements : 1

Average rating :

Morcor Solutions'  XspanseX platform automates the workflow for newspaper display and classified advertising, tracking and pagination through archiving, aimed at reducing time and saving costs. Recently acquired by Brainworks company, which makes a CRM solution. 

Endorsements by : Courtney Ratcliffe


Pick
Case_study

Broadcast Interactive Media

Endorsements : 1

Average rating :

BIM supplies Content Management Systems, software platforms and content for the television industry. Features: CMS manages content, display and pre-roll ads, calendars, email marketing, events, form builder, integrated content assets, internationalization, UGC, video, XML feeds, newsletters, polls, SEO-friendly URL'S and surveys. Other Services:  Video content and platforms, a local ad network delivery system and rich media ad unit, WalkoutVideo  launches with an in-market sales drive that consistently yields $100,000 or more in annual contracts.  Get Active Today is a health-oriented platform that integrates hospital content aimed at one six-figure sale.  Case studies: Walkout Video Scores.  Clients include NBC&#

Endorsements by : Editor


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Case_study

Nowspots

Endorsements : 1

Average rating :

A rich media ad unit that pulls in social media including Facebook and Twitter feeds means that advertisers can change offers on the fly.  Features of the ad include three sizes: 300 x 250, 728 x 90 and the popular 300 x 600, which can hold a number of Facebook posts. Tested successfully at the Chicago Tribune, with top selling categories in Entertainment, Retail, Bars & Restaurants and Higher Education in that order. Nowspots says it charges in the $1 to $3 CPM range for the ads, which the Tribune sold for a 30 to 40 percent premium over its regular rates of $6 to $12 CPM. Find a case study on the Chicago Tribune's initiative here.

 

Endorsements by : Editor


Pick
Case_study

Brightcove

Endorsements : 1

Average rating :

Brightcove is a video player that allows media to host video and video advertising.  Products include Video Cloud, the online video platform; App Cloud, a mobile app platform, Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Features of the video player include on demand and live video delivery, a video library to manage content, video players with 15 templates plus point and click styling of fonts, colors, etc, and smart players that also deliver video in HTML 5 and Flash with a single embed code. Customer service includes a learning center and white papers. Customers: In addition to Gannet,  ShowTime and NewsOK, Brightcove has more than 6,100 customers in over 60 countries. Background: Founded in 2004.  Named one of the top two U.S. video platform vendors of 2009. Mentioned in LocalMediaInsider's Top Ten Reporting Tools. Used the app for website lets reports upload and publish video on iPads or iPhones from the field. Only compatibale with Mac products.

Endorsements by : Don Lovelace


Advert Pro

Endorsements : 1

Average rating :

AdvertPro is an ad serving and management platform for publishers and advertisers.  It includes targeting, supports multiple rich-media types and offers real-time reporting.

Endorsements by : Susan Horowitz


Adpay

Endorsements : 1

Average rating :

Adpay provides self-serve real estate auto classifieds and obituaries. Features include the Adpay Classified Network, an online marketplace with person-to-person e-commerce, aggregated searches, and ads using text, photos, videos maps, driving directions and more.  The obituary site, Memoriams.com partners with media companies for obituary order-taking. Features include the abilty to place an obituary in one or multiple newspapers and newspaper websites, upload listings to Legacy, upsell icons, backgrounds and other features, and custom pricing and packaging by the newspaper. Funeral homes also have administrative access.   Pricing for Memoriams is a service fee paid by the customer. Read the full LocalMediaInsider review here. 

Also mentioned in Wave2 Media supports - and replaces - Legacy 

Endorsements by : Robert Granfeldt


Avenue Right

Endorsements : 1

Average rating :

AvenueRight provides media buying software that enables companies to place local media buys for media anywhere nationally or internationally and track campaigns.

Endorsements by : Kenda Morrison


Propel Marketing

Endorsements : 1

Average rating :

Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market.  Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years.  Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.

Endorsements by : Kathy Kaufman


LiveRail

Endorsements : 1

Average rating :

LiveRail is a video advertising platform. Provides video ad serving, a demand side network and ability to create a private exchange. 

Endorsements by : Steve Lucarelli


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


Pick
Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


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Case_study

vSplash

Endorsements : 1

Average rating :

vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester


Pick
Case_study

AdTaxi Networks

Endorsements : 1

Average rating :

AdTaxi Networks is one of the first publisher-owned ad agencies and ad network.  Created by Digital First Media, the ad network allows buyer to place national campaigns across premium loal sites.  Networks include online display, mobile, social and email. Also sell additional marketing services as an agency. Also includes a full suite of digital products with a stating price minimum of $2000 a month AdTaxi Express serves the lower end of the market with digital service packages. Results for media and merchants have been exceptional. See this case study on winning marketing campaign for Home Furnishing Chain created by AdTaxi  on LocalMediaInsider, and case study on The Dallas Morning News partnership here. 

This Company was mentioned in a LocalMediaInsider blog Takeaways from The Digital Media Summit and  Director of Sales Ryan Moffat spoke at the 2013 Digital Agency Summit. 

Endorsements by : Jeff Herr


Pick

Impact Engine

Endorsements : 1

Average rating :

Impact Engine provides a DIY ad building platform for a variety of rich media ads on a revenue share basis. Premium ads include pencil pushdowns, post-it notes, wall paper units, corner peels, billboards and more. The company rolled out mobile rich media ads in September, 2012. Media users confirm that using this platform allows a production person with minimal or no training to post rich media ads in about 20 minutes.

Sponsor of LocalMediaInsider's Top Ad premium ad challenge, see winner here, WMEE's Backyard Makeover campaign, $500,000 in sales for client also mentioned in ten best practices for using premium ads.

Mentioned in Best Media Kits, scroll down to number ten to see their personalized demo site reps use to show ads to customers..

Endorsements by : Peter Bakke


InfusionSoft

Endorsements : 1

Average rating :

InfusionSoft is a turnkey marketing platform that integrates email, CRM and e-commerce. 

Endorsements by : wendy darland


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TruMeasure

Endorsements : 1

Average rating :

TruMeasure provides call-tracking and post-click activity reports for advertising and marketing campaigns, on a reseller basis to media companies.

Endorsements by : John Jordan


AppNexus

Endorsements : 1

Average rating :

AppNexus is an ad network that provides real-time auctions for local media to extend purchases of directly negotiated advertising campaigns. It integrates with Google's DoubleClick, Microsoft's AdECN and their aggregators. Also endorsed by Elkhart Truth's inhouse agency, Strawberry Fields. 

Endorsements by : Dan Adams


Pick

AWeber

Endorsements : 1

Average rating :

AWeber Communications provides email marketing software.  Features include 150 HTML email templates, ability to collect and segment subscribers, RSS for stories and blogs to email, lead capture and email auto-response.

Endorsements by : Leon Spencer


Talk Fusion

Endorsements : 1

Average rating :

Talk Fusion provides video email marketing services, in addition to video newsletters, conferencing, video e-subscription and video auto responders. 

Endorsements by : Leon Spencer