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Google AdWords/AdSense

Endorsements : 7

Average rating :

Google AdWords provides pay-per-click advertising that includes text, and display ads on search results as well as targeted content. Google Engage provides free mostly online support for media companies reselling Google AdWords programs via an advertising agency model.  Training and set up are online, including ability for reps to be certified Google AdWords consultants. 

 

Endorsements by : Jacob Arriola, Matt Paxton, Harold Bolling, Ian Hartten, Craig McCormack, Gregory Garcia, Bonnie Nicholls


Case_study

ReachLocal

Endorsements : 1

Average rating :

ReachLocal, Inc is the leading reseller of search engine marketing for medium sized local businesses. Usually a competitor, but also partners with some local media to supply SEM buying and reporting services. LocalMediaInsider's case study on McClatchy's new agency model that includes a test in one market of a Reach Local partnership is here, though does not describe results.  Background: The company was founded in 2004, and received financial funding from VantagePoint Venture Partners, Rho Ventures and others to create its unique bidding algorithms.  Criticized by many media companies because it does not disclose the percentage kept from its SEM buys (typically 20 percent for other SEM agencies), but a leader in focusing instead on pre-established leads-based results for merchants and in its cutting edge leads based reports. Client range is $1,000 a month in SEM buys or more.  In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500. Also, in 2011, the company was named by The Dwyer Group as vendor of the year for its services to national franchises. ReachLocal began trading

Endorsements by : Chris Fedele


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Case_study

MatchCraft

Endorsements : 1

Average rating :

Provides automated bidding AdWords and other PPC bidding for SEM resellers. Integrates with its own profile and directory pages that are media branded but part of a directory network. SEM integrates with the business profile and directory page to captures email and phone leads with reports that show where leads are coming from. Products are fully white labeled. A top local media customer is McClatchy; see this case study on the 2012 launch of ImpresLocal, a digital services agency that has heavy use of this long term partnership.  Also endorsed by Federated Media's digital agency serving radio and print customers.

Mentioned in How to use Linkedin to find and sell B2B and Ten tips for selling B2b accounts.

2 great case study examples on how Federated Interactive used the platform to sell HVAC and Pontoon boats.

Endorsements by : Editor


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Case_study

Kenshoo

Kenshoo is a bid management software and social advertising platform has tools optimize and manage bids for Google AdWords for local media resellers. Features include setting objectives, selecting targets, reporting progress and optimization. Uses patent-pending bid optimization, follows path to conversion, integrates with Citreo for retargeting. Certification program in partnership with the Online Marketing Institute. Used successfully at 1100 Broadway, the inhouse agency of the Nashville Tennessean, case study here. Also used by Albany Times Union to increase real estate revenue.

 


Case_study

Xcite Media Group

Xcite Media provides white-labeled Google AdWords buying services for local media resellers and inhouse, as well web development. Services include design of SEO-friendly websites, social media marketing, reputation monitoring of reviews and public pages, and pay-per-click advertising management. Customer service includes reports include real-time conversion tracking, phone call to keyword, path to conversion, and multi variant testing. Retail pricing ranges from $5,000 for a large PPC campaign to an entry of $1,200 a month for a smaller PPC campaign. Customers include Big Fish Digital, the in-house agency of Red Wing Media, case study on LocalMediaInsider is here. Big Fish does not disclose mark-up on AdWords. Background: Agency was created in 2011 out of Denver, CO by three partners with a background in Super Pages. The company is one of 1,800 Google Engage partners. 

 

ByPPC

Charlie Chance's company ByPPC is an AdWords buying service used and recommended by the Elkhart Truth. Chant can be hired via ODesk, and charges by the hour. Deep experience and success delivering results.