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Google AdWords/AdSense

Endorsements : 7

Average rating :

Google AdWords provides pay-per-click advertising that includes text, and display ads on search results as well as targeted content. Google Engage provides free mostly online support for media companies reselling Google AdWords programs via an advertising agency model.  Training and set up are online, including ability for reps to be certified Google AdWords consultants. 

 

Endorsements by : Jacob Arriola, Matt Paxton, Harold Bolling, Ian Hartten, Craig McCormack, Gregory Garcia, Bonnie Nicholls


Case_study

ReachLocal

Endorsements : 1

Average rating :

ReachLocal, Inc is the leading reseller of search engine marketing for medium sized local businesses. Usually a competitor, but also partners with some local media to supply SEM buying and reporting services. LocalMediaInsider's case study on McClatchy's new agency model that includes a test in one market of a Reach Local partnership is here, though does not describe results.  Background: The company was founded in 2004, and received financial funding from VantagePoint Venture Partners, Rho Ventures and others to create its unique bidding algorithms.  Criticized by many media companies because it does not disclose the percentage kept from its SEM buys (typically 20 percent for other SEM agencies), but a leader in focusing instead on pre-established leads-based results for merchants and in its cutting edge leads based reports. Client range is $1,000 a month in SEM buys or more.  In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500. Also, in 2011, the company was named by The Dwyer Group as vendor of the year for its services to national franchises. ReachLocal began trading

Endorsements by : Chris Fedele


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Case_study

MatchCraft

Endorsements : 1

Average rating :

Provides automated bidding AdWords and other PPC bidding for SEM resellers. Integrates with its own profile and directory pages that are media branded but part of a directory network. SEM integrates with the business profile and directory page to captures email and phone leads with reports that show where leads are coming from. Products are fully white labeled. A top local media customer is McClatchy; see this case study on the 2012 launch of ImpresLocal, a digital services agency that has heavy use of this long term partnership.  Also endorsed by Federated Media's digital agency serving radio and print customers.

Mentioned in How to use Linkedin to find and sell B2B and Ten tips for selling B2b accounts.

2 great case study examples on how Federated Interactive used the platform to sell HVAC and Pontoon boats.

Endorsements by : Editor