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vSplash

Endorsements : 1

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vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester


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Unbounce

Endorsements : 1

Average rating :

Unbounce allows media resellers to create a landing page for digital ads or PPC in minutes. No HTML required. Features include a/b testing, real-time metrics, hosted and self-serve, custom domains so landing pages appear as if on the client site. Form designer allows choice of fields,  including automatic email alert for leads, with email pushed into MailChimp and Campaign Monitor if desired. Also integrates with Constant Contact, SalesForce, ClickDesk (customers can call support from the landing page) and other tools.  Slogan is: "Build, Publish & A/B Test Landing Pages Without It."  Customers include several large media resellers. Used by 1100 Broadway, the in-house digital agency of the Nashville Tennessean in this LocalMediaInsider case study.  Also mentioned in LocalMediaInsiders Top 15 Revenue Builders for 2012.

Endorsements by : Chris Fehrmann


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vFlyer

Tool for building template web sites used by a number of media companies listing under resources in "How to Start an AdAgency," also by 1100 Broadway, the Agency of the Nashville Tennessean case study here. Features include 120 site themes, hosting and domain names. Other marketing services offered including listing distribution, email print and fly product. Retail pricing is in three tiers based on numbers of 25, 50 or 100 page sites for $12, $18 and $36 per month.


Case_study

PLACESTER

Placester's offers real estate agent websites for as little as $10 a month retail, integrating data through the realtors MLS. Currently Placester integrates with 90% of US MLS systems and complies with local standards and practices. Responsive site themes are based on 12 customizedWordPress themes designed for DIY page creation, video and hyperlink options, lead capture and email forwarding. Also includes property geo coding for listings and visitor account and search options. 

Read how Placester partnered with the Albany Times Union to increase real estate revenues here.