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Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


InfusionSoft

Endorsements : 1

Average rating :

InfusionSoft is a turnkey marketing platform that integrates email, CRM and e-commerce. 

Endorsements by : wendy darland


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AWeber

Endorsements : 1

Average rating :

AWeber Communications provides email marketing software.  Features include 150 HTML email templates, ability to collect and segment subscribers, RSS for stories and blogs to email, lead capture and email auto-response.

Endorsements by : Leon Spencer


Talk Fusion

Endorsements : 1

Average rating :

Talk Fusion provides video email marketing services, in addition to video newsletters, conferencing, video e-subscription and video auto responders. 

Endorsements by : Leon Spencer


Polk

Endorsements : 1

Average rating :

Polk supplies targeted email marketing data for the auto industry. Media resellers can target by area and type of car owned. 

Endorsements by : John Krivosheyff


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Case_study

MediaProwler

Endorsements : 1

Average rating :

MediaProwler offers to partner with local media companies to provide email list services and targeted mailings to regional and national advertisers. Founded by an East Coast Press association, the Washington Suburban Press Network, a group of 108 Washington and Baltimore suburban newspapers. Products include creative for email newsletters and targeted lists that merchants can create via a self-entry platform without seeing the names. Services include a training channel. Pricing to merchants is $25/M to $55/M depending on size and scope of list choices; business arrangement with media partners is a revenue share. MediaProwler has a dedicated advertising sales staff and reps of members WSPN newspapers can sell email-marketing services as well. LocalMediaInsider case study is here.

Endorsements by : Editor


Case_study

Lamark Media

Endorsements : 1

Average rating :

Lamark Media is a full-service marketing and advertising firm that provides wholesale services to media ad agencies and the ad agency community. Used by 1100 Broadway, the in-house agency of the Tennessean to send targeted email marketing for its merchant customers (case study on 1100 Broadway is here, does not mention Lamark, but gives the overall model). Lamark's email database totals in the millions.  Other services includes targeted and viral Social Media marketing, sponsored Twitter campaigns, discounted TV buys, SEM and PPC management. 

 

Endorsements by : Chris Fehrmann


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Case_study

CityTwist

CityTwist provides a number of email services for media customers either as direct services or as reselling opportunities. Services include the ability to match direct postal mail lists against a national email database with a 25 percent success rate as well as to resell targeted opt-in emails to clients at a profit. One of the vendors used for political campaign email re-sales in this study of increasing political ad dollars on LocalMediaInsider.com.

 


Pick

Take 5 Solutions

Take 5 Solutions allows media companies to resell opted-in targeted email lists, with 260 million names opted-in to 150 categories.


bluehornet

Email Marketing Consulting, Strategy and Service Provider - Targeted eMarketing Campaigns

This email provider was one of the first providers to BigFishDigital, the inhouse agency of RedWing Publishing, featured here.  Features include segmenting by clicks, mobile usage, social usage, drag and drop email creation, 24/7/365 customer support, training and strategic consulting. Multiple languages.