Endorsements : 2
Guarantee Digital provides a turnkey package of digital services and integrated reporting for local media resellers. The Guarantee Digital Agency Partner program claims to allow local media to launch a fully-branded digital agency in six weeks. Named an SMB Future Star by BIA/Kelsey.
Endorsements by : Craig McCormack, everton weeks
Endorsements : 1
Provides white label social media tools for media company resellers to help small merchants gain a better social presence, including providing hand-selected news content for social posts and a report that 'grades' customer's sites. Features include posting to all networks from one location, a social media "Grade" of A to F for your customer's presence and communications, hand-selected news to re-post as social media content and reputation management, syncing email to social content. Retail pricing is $19 a month of $178 per year; wholesale pricing to resellers is lower and based on volume. This vendor recommended by Lee Enterprises in this 2012 Local media Insider case study on selling social media.
Endorsements by : Peter Newton
Endorsements : 1
Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market. Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years. Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.
Endorsements by : Kathy Kaufman
Endorsements : 3
Vendasta is a leading provider of reupuation management and social marketing tools for media resellers, including newspapers and IYP companies, and agencies and national brands. Features include a white labelled Business Center or availability via API's, allowing a customer-facing dashboard to view social reviews, fix inaccurate listings and update social media from one simple console. Zoomable National Brand Report for multiple locations. Allows local merchants to compare their online presence with competitors and engage with their customers on popular social networks. Call analytics is included in the product. Integrated into ClickFuel and other top universal dashboards. Vendasta was named 2010 SIMA award winner in the Social Media category by the Sask Interactive Media Association. Pricing for media is to buy wholesale and sell to advertisers at retail. Featured in multiple LocalMediaInsider case studies on in house ad agencies and digital marketing services including this Case study on McClatchy's ImpresLocal, Case study on 1100 Broadway, The Tennessean's digital agency, Dow Jones Local Media Group sells Digital Services and Morris Communications SoLoMo sales packages. Customers include more than 1800 media properties.
Mentioned in the review "What's Yext?"
Read more on building a winning mobile site here at LocalMediaInsider.
Endorsements by : Daryl Hively, Peter Newton, Jeff Herr
Endorsements : 2
Provides sophisticated scheduling and contest options media using and reselling Facebook services, including scheduled posts triggered by contest events and image feeds from galleries. Tools allow publishers to control multiple accounts, publish, engage and measure marketing initiatives on Facebook, Twitter, YouTube and LinkedIn. Background: Founded by Jason Weaver in 2010. Shoutlet is a Facebook Preferred Developer Consultant. A case study on Lee Enterprises initiative using this software is here.
Endorsements by : Zach Payer, Cynthia Donovan
Endorsements : 1
Twitter is a real-time communications platform in visitors follow each other to communicate in 140 character Tweets. With a billion tweets every 2.5 days, Twitter is a disruptive many-to-many news model featuring direct information from world leaders, major athletes, celebrities and numerous local groups. Also generates significant referral traffic to media as stories are Tweeted across the globe. Media use Twitter to increase traffic to stories, and for promotions. Some monetization schemes include sales of Twitter ads, in the advertiser feeds live content into the ad unit via Twitter (see LocalMediaInsider's case study "Twitter Ads a hit with advertisers"), aggregating sports celebrity Tweets with news commentary into a sports app (see LMI's case study on Twitter sports app here); selling services that manage other companies' Tweets, often through a central social messaging platform; and allowing paying restaurant Tweets to show up in the dining section. Background: Based in San Francisco, and created in 2006. According to Wikipedia, board members of podcaster Odeo were holding a brain-storming session when Jack Dorsey, then an under-grad at New York University came up with the idea of using an SMS service to communicate with a small group. The project code name was twttr, inspired by Flickr, and the five-character length of an SMS short code. On March 21, 2006, Dorsey on Dorsey published the first Twitter message "just setting up my twttr".
Endorsements by :
Dream Local Digital provides a white-labeled turnkey approach to a reselling a full set of digital marketing services to local merchants. Services include fulfillment of social media presence and management, blog posting management, email marketing design, set up and management, SEO including search engine registration and listing management, key word optimization planning and execution, SEM placement and PPC campaign management, mobile site, landing page and marketing, video optimization, distribution and marketing, and reputation management. Founder Shannon Kinney is an expert in leading advertiser seminars, presenting to more than 5000 local merchants in 2012. Business model includes a revenue share. Case study on partnership with Kenosha News that yielded $25,000 in new gross revenues monthly is here. Also see this model and company referred to in "How to start a digital services agency" here. Customers include the Kenosha News.
Endorsements : 2
Facebook is the world’s largest social networks, with over 1 billion monthly active users. Media uses Facebook in a variety of ways to promote online traffic, contests, events and create brand engagement. Fans are considered one of the key new audiences for media sites. Increasingly, media resells Facebook marketing as a service to merchants, including custom pages, contesting, fan building and managing updates. A variety of technology companies offer platforms that make managing social media more efficient, allowing resellers to scale more easily. Find Local Media case study on an agency created by a radio station that sells Facebook services here, the Top Selling Facebook Contests here, plus 21 Tactics to Increase Revenues from Facebook Contest here and Best Strategies for Facebook Brand Pages here.
Endorsements by : Bill Crist
Tabsite.com provides applications for Facebook, Pinterest, and Instagram pages that includes contesting, deals, reviews and sweepstakes. Features include engagement apps such as email sign-up, RSS feed, and Friend Share Deal, widgets for contests and sweepstakes, and platform tools to customize pages. Pricing: Basic account is free; monthly plans range from $10 a month to $30. Read more on Tabsite here.
HipLogiq is a mobile app developer, creators of SocialCompass, which can remarketed via media companies. Social Compass is a marketing service that employs automated social listening to identify potential customers from Twitter conversations and send them offers from the merchant. Remarketing tool rewards customers with more "dollars off" in return for referring the offer. Mentioned in a LocalMediaInsider's Takeaways from The Digital Media Summit.
Friends2follow offers an embed widget with a simple administrator dashboard to pulls any social stream including Facebook, Twitter, Instagram and Youtube onto local media websites. Local media are embedding these as content blocks into which they can upsell advertiser streams. Read the full review and list of upsells in "Best practices for using friends2follow". Recommendations from the following association: Parenting Media Association.
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