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Google AdWords/AdSense

Endorsements : 7

Average rating :

Google AdWords provides pay-per-click advertising that includes text, and display ads on search results as well as targeted content. Google Engage provides free mostly online support for media companies reselling Google AdWords programs via an advertising agency model.  Training and set up are online, including ability for reps to be certified Google AdWords consultants. 

 

Endorsements by : Jacob Arriola, Matt Paxton, Harold Bolling, Ian Hartten, Craig McCormack, Gregory Garcia, Bonnie Nicholls


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Case_study

Vendasta Technologies, Inc

Endorsements : 3

Average rating :
Vendasta is a leading provider of reupuation management and social marketing tools for media resellers, including newspapers and IYP companies, and  agencies and national brands. Features include a white labelled Business Center or availability via API's, allowing a customer-facing dashboard to view social reviews, fix inaccurate listings and update social media from one simple console.  Zoomable National Brand Report for multiple locations. Allows local merchants to compare their online presence with competitors and engage with their customers on popular social networks.  Call analytics is included in the product. Integrated into ClickFuel and other top universal dashboards.  Vendasta was named 2010 SIMA award winner in the Social Media category by the Sask Interactive Media Association.  Pricing for media is to buy wholesale and sell to advertisers at retail. Featured in multiple LocalMediaInsider case studies on in house ad agencies and digital marketing services including this Case study on McClatchy's ImpresLocal, Case study on 1100 Broadway, The Tennessean's digital agency, Dow Jones Local Media Group sells Digital Services and Morris Communications SoLoMo sales packages.  Customers include more than 1800 media properties. 
 
Mentioned in the review "What's Yext?"
 
Read more on building a winning mobile site here at LocalMediaInsider.

Endorsements by : Daryl Hively, Peter Newton, Jeff Herr


Guarantee Digital

Endorsements : 2

Average rating :

Guarantee Digital provides a turnkey package of digital services and integrated reporting for local media resellers. The Guarantee Digital Agency Partner program claims to allow local media to launch a fully-branded digital agency in six weeks. Named an SMB Future Star by BIA/Kelsey.

Endorsements by : Craig McCormack, everton weeks


Digital Brand Expressions

Endorsements : 2

Average rating :

Digital Brand Expressions works with local media to increase traffic by restructuring content for higher SEO and social sharing. Customers include Digital First's New Haven, Connecticut property. 

Endorsements by : Robyn Handsman, Myra Cortado


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Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


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Case_study

Shoutlet

Endorsements : 2

Average rating :

Provides sophisticated scheduling and contest options media using and reselling Facebook services, including scheduled posts triggered by contest events and image feeds from galleries. Tools allow publishers to control multiple accounts,  publish, engage and measure marketing initiatives on  Facebook, Twitter, YouTube and LinkedIn. Background: Founded by Jason Weaver in 2010. Shoutlet is a Facebook Preferred Developer Consultant. A case study on Lee Enterprises initiative using this software is here.

 

Endorsements by : Zach Payer, Cynthia Donovan


Case_study

Facebook

Endorsements : 2

Average rating :

Facebook is the world’s largest social networks, with over 1 billion monthly active users. Media uses Facebook in a variety of ways to promote online traffic, contests, events and create brand engagement. Fans are considered one of the key new audiences for media sites. Increasingly, media resells Facebook marketing as a service to merchants, including custom pages, contesting, fan building and managing updates. A variety of technology companies offer platforms that make managing social media more efficient, allowing resellers to scale more easily. Find Local Media case study on an agency created by a radio station that sells Facebook services here, the Top Selling Facebook Contests here, plus 21 Tactics to Increase Revenues from Facebook Contest here and Best Strategies for Facebook Brand Pages here.

 

Endorsements by : Bill Crist


Closely, Inc.

Endorsements : 1

Average rating :

Closely provides a mobile first coupons and deals platform, and partners with local media to resell to local merchants. An additional product, Perch, provides business intelligence to local merchants by allowing them to keep tabs on online activities, daily deals and offers from other local businesses through an online activity stream and personal watch list.

Endorsements by : Rick Blair


Intuit Websites

Endorsements : 1

Average rating :

Intuit Websites hosts, designs and builds websites. Includes hundreds of template designs, E-commerce to sell on line and on Facebook, and listings component.

Endorsements by : Brenda Merritt


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Case_study

SocialMadeSimple

Endorsements : 1

Average rating :

Provides white label social media tools for media company resellers to help small merchants gain a better social presence, including providing hand-selected news content for social posts and a report that 'grades' customer's sites. Features include posting to all networks from one location, a social media "Grade" of A to F for your customer's presence and communications, hand-selected news to re-post as social media content and reputation management, syncing email to social content. Retail pricing is $19 a month of $178 per year;  wholesale pricing to resellers is lower and based on volume. This vendor recommended by Lee Enterprises in this 2012 Local media Insider case study on selling social media.

Endorsements by : Peter Newton


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Tapclicks

Endorsements : 1

Average rating :

TapClicks (originally Taponix) provides a universal analytics dashboard to track results from marketing campaigns. Features include white labeled software, and integrations with Google Adwords, Google Analytics, Facebook Ads, Facebook Insights, Big Ads, Twitter, Foursquare, Constant Contact and Marchex. TapClassifieds also helps auto dealers post on Craigslist and Backpage. The review on LocalMediaInsider can be found here.

See the LocalMediaInsider story, TapClicks heads deep into the auto space, also mentioned in How to attain a 98% retention rate for agency services.

Endorsements by : Jason Erdahl


Cellit

Endorsements : 1

Average rating :

Cellit provides mobile platforms including classifieds with text back for more information, text-based coupons and customer loyalty programs for media companies and businesses. 

Endorsements by : Rob Weisbord


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Insequent

Endorsements : 1

Average rating :

Instant mobile website creation for local media resellers. Multiple templates include mobile coupons, QR code generator, keyword and short-code generator, two-way messaging, appointment reminders and outbound campaigns. Plug-ins include Click-to-Call, Click-to-Map, quick links to social networks, mobile coupons and photo galleries. Visitor analytics are included with this white label product. The Ad Platform allows also allows DIY creation and placement of display ads in all iAB sizes and specs, used by local businesses and  advertising agencies.  More services include a full Ad Ops department to create mobile sites and ads. Case study on Morris Communications' Solomo packages that resells this product is here on LocalMediaInsider. Also mentioned as a key resource in 10 steps to a Winning Mobile Strategy. The business model for mobile marketing is monthly subscription fees which can be seen on www.insequent.com/pricing.php, with a discount for partners of roughly 50 percent.  The Ad Platform is available on revenue share model.  Customers  Guaranteed Digital.

Endorsements by : Daryl Hively


Propel Marketing

Endorsements : 1

Average rating :

Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market.  Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years.  Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.

Endorsements by : Kathy Kaufman


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


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Case_study

vSplash

Endorsements : 1

Average rating :

vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester


Case_study

ReachLocal

Endorsements : 1

Average rating :

ReachLocal, Inc is the leading reseller of search engine marketing for medium sized local businesses. Usually a competitor, but also partners with some local media to supply SEM buying and reporting services. LocalMediaInsider's case study on McClatchy's new agency model that includes a test in one market of a Reach Local partnership is here, though does not describe results.  Background: The company was founded in 2004, and received financial funding from VantagePoint Venture Partners, Rho Ventures and others to create its unique bidding algorithms.  Criticized by many media companies because it does not disclose the percentage kept from its SEM buys (typically 20 percent for other SEM agencies), but a leader in focusing instead on pre-established leads-based results for merchants and in its cutting edge leads based reports. Client range is $1,000 a month in SEM buys or more.  In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500. Also, in 2011, the company was named by The Dwyer Group as vendor of the year for its services to national franchises. ReachLocal began trading

Endorsements by : Chris Fedele


Marchex

Endorsements : 1

Average rating :

The Marchex Call Analytics platform provides phone call tracking services to measure the offline results of online advertising. Integrates with other Marchex products including directories and reputation management. 

Endorsements by : Chris Sole


InfusionSoft

Endorsements : 1

Average rating :

InfusionSoft is a turnkey marketing platform that integrates email, CRM and e-commerce. 

Endorsements by : wendy darland


Bondware

Endorsements : 1

Average rating :

Bondware builds media web sites and provides media resellers with a simple platform to create turnkey multi-featured websites up and running in minutes for a low price.  Hosting and several add-on modules are optional. 

Endorsements by : Gary McKenney