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Vendasta Technologies, Inc

Endorsements : 3

Average rating :
Vendasta is a leading provider of reupuation management and social marketing tools for media resellers, including newspapers and IYP companies, and  agencies and national brands. Features include a white labelled Business Center or availability via API's, allowing a customer-facing dashboard to view social reviews, fix inaccurate listings and update social media from one simple console.  Zoomable National Brand Report for multiple locations. Allows local merchants to compare their online presence with competitors and engage with their customers on popular social networks.  Call analytics is included in the product. Integrated into ClickFuel and other top universal dashboards.  Vendasta was named 2010 SIMA award winner in the Social Media category by the Sask Interactive Media Association.  Pricing for media is to buy wholesale and sell to advertisers at retail. Featured in multiple LocalMediaInsider case studies on in house ad agencies and digital marketing services including this Case study on McClatchy's ImpresLocal, Case study on 1100 Broadway, The Tennessean's digital agency, Dow Jones Local Media Group sells Digital Services and Morris Communications SoLoMo sales packages.  Customers include more than 1800 media properties. 
 
Mentioned in the review "What's Yext?"
 
Read more on building a winning mobile site here at LocalMediaInsider.

Endorsements by : Daryl Hively, Peter Newton, Jeff Herr


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Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


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Shoutlet

Endorsements : 2

Average rating :

Provides sophisticated scheduling and contest options media using and reselling Facebook services, including scheduled posts triggered by contest events and image feeds from galleries. Tools allow publishers to control multiple accounts,  publish, engage and measure marketing initiatives on  Facebook, Twitter, YouTube and LinkedIn. Background: Founded by Jason Weaver in 2010. Shoutlet is a Facebook Preferred Developer Consultant. A case study on Lee Enterprises initiative using this software is here.

 

Endorsements by : Zach Payer, Cynthia Donovan


Case_study

Facebook

Endorsements : 2

Average rating :

Facebook is the world’s largest social networks, with over 1 billion monthly active users. Media uses Facebook in a variety of ways to promote online traffic, contests, events and create brand engagement. Fans are considered one of the key new audiences for media sites. Increasingly, media resells Facebook marketing as a service to merchants, including custom pages, contesting, fan building and managing updates. A variety of technology companies offer platforms that make managing social media more efficient, allowing resellers to scale more easily. Find Local Media case study on an agency created by a radio station that sells Facebook services here, the Top Selling Facebook Contests here, plus 21 Tactics to Increase Revenues from Facebook Contest here and Best Strategies for Facebook Brand Pages here.

 

Endorsements by : Bill Crist


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Case_study

SocialMadeSimple

Endorsements : 1

Average rating :

Provides white label social media tools for media company resellers to help small merchants gain a better social presence, including providing hand-selected news content for social posts and a report that 'grades' customer's sites. Features include posting to all networks from one location, a social media "Grade" of A to F for your customer's presence and communications, hand-selected news to re-post as social media content and reputation management, syncing email to social content. Retail pricing is $19 a month of $178 per year;  wholesale pricing to resellers is lower and based on volume. This vendor recommended by Lee Enterprises in this 2012 Local media Insider case study on selling social media.

Endorsements by : Peter Newton


Case_study

Insequent

Endorsements : 1

Average rating :

Instant mobile website creation for local media resellers. Multiple templates include mobile coupons, QR code generator, keyword and short-code generator, two-way messaging, appointment reminders and outbound campaigns. Plug-ins include Click-to-Call, Click-to-Map, quick links to social networks, mobile coupons and photo galleries. Visitor analytics are included with this white label product. The Ad Platform allows also allows DIY creation and placement of display ads in all iAB sizes and specs, used by local businesses and  advertising agencies.  More services include a full Ad Ops department to create mobile sites and ads. Case study on Morris Communications' Solomo packages that resells this product is here on LocalMediaInsider. Also mentioned as a key resource in 10 steps to a Winning Mobile Strategy. The business model for mobile marketing is monthly subscription fees which can be seen on www.insequent.com/pricing.php, with a discount for partners of roughly 50 percent.  The Ad Platform is available on revenue share model.  Customers  Guaranteed Digital.

Endorsements by : Daryl Hively


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Case_study

vSplash

Endorsements : 1

Average rating :

vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester


Case_study

ReachLocal

Endorsements : 1

Average rating :

ReachLocal, Inc is the leading reseller of search engine marketing for medium sized local businesses. Usually a competitor, but also partners with some local media to supply SEM buying and reporting services. LocalMediaInsider's case study on McClatchy's new agency model that includes a test in one market of a Reach Local partnership is here, though does not describe results.  Background: The company was founded in 2004, and received financial funding from VantagePoint Venture Partners, Rho Ventures and others to create its unique bidding algorithms.  Criticized by many media companies because it does not disclose the percentage kept from its SEM buys (typically 20 percent for other SEM agencies), but a leader in focusing instead on pre-established leads-based results for merchants and in its cutting edge leads based reports. Client range is $1,000 a month in SEM buys or more.  In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500. Also, in 2011, the company was named by The Dwyer Group as vendor of the year for its services to national franchises. ReachLocal began trading

Endorsements by : Chris Fedele


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Altperks

Endorsements : 1

Average rating :

AltPerks allows digital news publishers to create white label certificate stores, using a trade exchange. Merchants trade certificates for advertising at a $2 for $1 advertising ratio. The certificates are then offered online at a discount in the store, and the media keeps the revenue. AltPerks was created in 2010 in Seattle, Wa. and Portland, Or. by the Stranger and Portland Mercury. A review of their deals store is here. 

Endorsements by : Chuck Davis


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Case_study

MediaProwler

Endorsements : 1

Average rating :

MediaProwler offers to partner with local media companies to provide email list services and targeted mailings to regional and national advertisers. Founded by an East Coast Press association, the Washington Suburban Press Network, a group of 108 Washington and Baltimore suburban newspapers. Products include creative for email newsletters and targeted lists that merchants can create via a self-entry platform without seeing the names. Services include a training channel. Pricing to merchants is $25/M to $55/M depending on size and scope of list choices; business arrangement with media partners is a revenue share. MediaProwler has a dedicated advertising sales staff and reps of members WSPN newspapers can sell email-marketing services as well. LocalMediaInsider case study is here.

Endorsements by : Editor


Case_study

Lamark Media

Endorsements : 1

Average rating :

Lamark Media is a full-service marketing and advertising firm that provides wholesale services to media ad agencies and the ad agency community. Used by 1100 Broadway, the in-house agency of the Tennessean to send targeted email marketing for its merchant customers (case study on 1100 Broadway is here, does not mention Lamark, but gives the overall model). Lamark's email database totals in the millions.  Other services includes targeted and viral Social Media marketing, sponsored Twitter campaigns, discounted TV buys, SEM and PPC management. 

 

Endorsements by : Chris Fehrmann


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Unbounce

Endorsements : 1

Average rating :

Unbounce allows media resellers to create a landing page for digital ads or PPC in minutes. No HTML required. Features include a/b testing, real-time metrics, hosted and self-serve, custom domains so landing pages appear as if on the client site. Form designer allows choice of fields,  including automatic email alert for leads, with email pushed into MailChimp and Campaign Monitor if desired. Also integrates with Constant Contact, SalesForce, ClickDesk (customers can call support from the landing page) and other tools.  Slogan is: "Build, Publish & A/B Test Landing Pages Without It."  Customers include several large media resellers. Used by 1100 Broadway, the in-house digital agency of the Nashville Tennessean in this LocalMediaInsider case study.  Also mentioned in LocalMediaInsiders Top 15 Revenue Builders for 2012.

Endorsements by : Chris Fehrmann


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Case_study

MatchCraft

Endorsements : 1

Average rating :

Provides automated bidding AdWords and other PPC bidding for SEM resellers. Integrates with its own profile and directory pages that are media branded but part of a directory network. SEM integrates with the business profile and directory page to captures email and phone leads with reports that show where leads are coming from. Products are fully white labeled. A top local media customer is McClatchy; see this case study on the 2012 launch of ImpresLocal, a digital services agency that has heavy use of this long term partnership.  Also endorsed by Federated Media's digital agency serving radio and print customers.

Mentioned in How to use Linkedin to find and sell B2B and Ten tips for selling B2b accounts.

2 great case study examples on how Federated Interactive used the platform to sell HVAC and Pontoon boats.

Endorsements by : Editor


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Case_study

SeattleClouds

Endorsements : 1

Average rating :

SeattleClouds provides turnkey mobile app building software local media can use to build apps for merchants. Select from 31 templates and 45 features including an image grid with links to separate pages, membership areas for premium content, GPS maps and directions, push pop-up messaging, QR scanner, shopping cart, loyalty cards that calculate accumulative discounts, bar code scanners and more are on this platform. A gallery of apps designed is here. A case study on NextMedia360, who uses this platform to create mobile apps for merchants is here.

 

Endorsements by : Editor


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Case_study

Dream Local Digital

Dream Local Digital provides a white-labeled turnkey approach to a reselling a full set of digital marketing services to local merchants. Services include fulfillment of social media presence and management, blog posting management, email marketing design, set up and management, SEO including search engine registration and listing management, key word optimization planning and execution, SEM placement and PPC campaign management, mobile site, landing page and marketing, video optimization, distribution and marketing, and reputation management. Founder Shannon Kinney is an expert in leading advertiser seminars, presenting to more than 5000 local merchants in 2012. Business model includes a revenue share. Case study on partnership with Kenosha News that yielded $25,000 in new gross revenues monthly is here.  Also see this model and company referred to  in "How to start a digital services agency" here. Customers include the Kenosha News.

 


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Case_study

CityTwist

CityTwist provides a number of email services for media customers either as direct services or as reselling opportunities. Services include the ability to match direct postal mail lists against a national email database with a 25 percent success rate as well as to resell targeted opt-in emails to clients at a profit. One of the vendors used for political campaign email re-sales in this study of increasing political ad dollars on LocalMediaInsider.com.

 


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Case_study

vFlyer

Tool for building template web sites used by a number of media companies listing under resources in "How to Start an AdAgency," also by 1100 Broadway, the Agency of the Nashville Tennessean case study here. Features include 120 site themes, hosting and domain names. Other marketing services offered including listing distribution, email print and fly product. Retail pricing is in three tiers based on numbers of 25, 50 or 100 page sites for $12, $18 and $36 per month.


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Case_study

Kenshoo

Kenshoo is a bid management software and social advertising platform has tools optimize and manage bids for Google AdWords for local media resellers. Features include setting objectives, selecting targets, reporting progress and optimization. Uses patent-pending bid optimization, follows path to conversion, integrates with Citreo for retargeting. Certification program in partnership with the Online Marketing Institute. Used successfully at 1100 Broadway, the inhouse agency of the Nashville Tennessean, case study here. Also used by Albany Times Union to increase real estate revenue.

 


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Case_study

Raven Internet Marketing Tools

Advanced SEO tools for media and media resellers. Features include research on target keywords and URLs with competing content, help writing SEO optimized content with the Scribe tool, reports on incoming links to the new content, and comparison of changes in keyword rankings for client sites and their competitors sites. Other services include PPC management, social media management and content creation. Pricing is $99 per month for Pro, $249 for Agency. Customers: Over 1,000 marketers. Used by inhouse media agency 1100 Broadway, case study from LocalMediaInsider hereBackground: Raven Internet Marketing Tools is a privately-held Nashville-based company that was founded in 2007.


Case_study

IMAMLocal

IMAMLocal is a mobile app developer that has recently created a local browser-based mobile app store for a media company, and is interested in additional partnerships. The software relies on "save to home screen" native functionality to allow icons to be placed on the home screens of mobile phones without going through the app store process.  In addition to icon placement both in the store, and the ability to market it for top of phone placement alone, the store’s merchants get a mobile web site and app that is seven pages deep. Functionality includes click-to-call and click-to-get directions from current location and push notifications, which show up as bubbles on top of the phone screen. With no advanced skills, merchants can update their web APP and mobile website 24/7 via their own business panel. Case study on WHTM ABC27TV that pioneered this use and sells packages starting at $4,000 a year is here.