Showing Results

Join.Me

Join.me is an easy to use collaborative working tool for free screen sharing and online meetings for up to ten participants with one download. Join.me is PC and MAC compatible and can be used for sales demos and training as well as file sharing. There is a mobile app as well for iPad, IOS and Android. 


Polk

Endorsements : 1

Average rating :

Polk supplies targeted email marketing data for the auto industry. Media resellers can target by area and type of car owned. 

Endorsements by : John Krivosheyff


SiteSwan

Endorsements : 1

Average rating :

SiteSwan is a web development platform that allows media to quickly produce basic websites for small businesses at a low cost. 

Endorsements by : Tyler Smith


Analog Analytics

Endorsements : 1

Average rating :

Analog Analytics is a provider of a daily deal platform, the Bigger Better Deal, which allows local publishers and broadcasters to create white-label sites to sell both coupons and deal certificates as a channel on their web site. 

Endorsements by : Pam Mox


Case_study

Altperks

Endorsements : 1

Average rating :

AltPerks allows digital news publishers to create white label certificate stores, using a trade exchange. Merchants trade certificates for advertising at a $2 for $1 advertising ratio. The certificates are then offered online at a discount in the store, and the media keeps the revenue. AltPerks was created in 2010 in Seattle, Wa. and Portland, Or. by the Stranger and Portland Mercury. A review of their deals store is here. 

Endorsements by : Chuck Davis


Local.com

Endorsements : 1

Average rating :

Local.com provides a co-branded online business directory for local media resellers. It's a pay-per-lead model. Media drives traffic to their own site, and takes advantage of significant SEO traffic from Google searches.

Mentioned in the review "What's Yext?"

Endorsements by : Laurel Lane


ForkFly

Endorsements : 1

Average rating :

Forkfly provides mobile-first proximity-based coupons to media partners, exclusive by DMA. Co-brand but not white labeled; national network. 

Endorsements by : Mark Dobie


Talk Fusion

Endorsements : 1

Average rating :

Talk Fusion provides video email marketing services, in addition to video newsletters, conferencing, video e-subscription and video auto responders. 

Endorsements by : Leon Spencer


Pick

AWeber

Endorsements : 1

Average rating :

AWeber Communications provides email marketing software.  Features include 150 HTML email templates, ability to collect and segment subscribers, RSS for stories and blogs to email, lead capture and email auto-response.

Endorsements by : Leon Spencer


Wix

Endorsements : 1

Average rating :

Wix is a free publishing platform to design and build websites, Facebook pages and mobile sites from templates with a drag and drop editor.

Endorsements by : Max Oberdorf


Propel Marketing

Endorsements : 1

Average rating :

Propel Marketing provides digital marketing services for local media resellers, including a leads-based dashboard that integrates leads from different platforms. Aims specifically at the lower end of the market.  Launched by Gatehouse in 2012. Sales topped $9 million in 2013, with a target of $30 million in the next few years.  Mentioned by LocalMediaInsider in How to Start a Digital Services Agency and Ten Models for Digital Agencies within Media Companies.

Endorsements by : Kathy Kaufman


Intuit Websites

Endorsements : 1

Average rating :

Intuit Websites hosts, designs and builds websites. Includes hundreds of template designs, E-commerce to sell on line and on Facebook, and listings component.

Endorsements by : Brenda Merritt


Case_study

ReachLocal

Endorsements : 1

Average rating :

ReachLocal, Inc is the leading reseller of search engine marketing for medium sized local businesses. Usually a competitor, but also partners with some local media to supply SEM buying and reporting services. LocalMediaInsider's case study on McClatchy's new agency model that includes a test in one market of a Reach Local partnership is here, though does not describe results.  Background: The company was founded in 2004, and received financial funding from VantagePoint Venture Partners, Rho Ventures and others to create its unique bidding algorithms.  Criticized by many media companies because it does not disclose the percentage kept from its SEM buys (typically 20 percent for other SEM agencies), but a leader in focusing instead on pre-established leads-based results for merchants and in its cutting edge leads based reports. Client range is $1,000 a month in SEM buys or more.  In August 2009, ReachLocal was ranked No. 39 on Inc. Magazine’s Inc. 500 List of the 500 fastest-growing private companies in the U.S. On October 21, 2009, ReachLocal was No. 1 on the Deloitte Fast 500. Also, in 2011, the company was named by The Dwyer Group as vendor of the year for its services to national franchises. ReachLocal began trading

Endorsements by : Chris Fedele


Case_study

Lamark Media

Endorsements : 1

Average rating :

Lamark Media is a full-service marketing and advertising firm that provides wholesale services to media ad agencies and the ad agency community. Used by 1100 Broadway, the in-house agency of the Tennessean to send targeted email marketing for its merchant customers (case study on 1100 Broadway is here, does not mention Lamark, but gives the overall model). Lamark's email database totals in the millions.  Other services includes targeted and viral Social Media marketing, sponsored Twitter campaigns, discounted TV buys, SEM and PPC management. 

 

Endorsements by : Chris Fehrmann


Case_study

Facebook

Endorsements : 2

Average rating :

Facebook is the world’s largest social networks, with over 1 billion monthly active users. Media uses Facebook in a variety of ways to promote online traffic, contests, events and create brand engagement. Fans are considered one of the key new audiences for media sites. Increasingly, media resells Facebook marketing as a service to merchants, including custom pages, contesting, fan building and managing updates. A variety of technology companies offer platforms that make managing social media more efficient, allowing resellers to scale more easily. Find Local Media case study on an agency created by a radio station that sells Facebook services here, the Top Selling Facebook Contests here, plus 21 Tactics to Increase Revenues from Facebook Contest here and Best Strategies for Facebook Brand Pages here.

 

Endorsements by : Bill Crist


Pick
Case_study

Presslaff Interactive Revenue

Endorsements : 2

Average rating :

Presslaff provides centralized email marketing and sales of email marketing for local media companies. The platform creates online registration pages to capture up to 25 opt-in choices to continue to create additional targeting opportunities for emails,  automated newsletters, e-news alerts and contests. LocalMediaInsider case studies on email marketing initiatives using Presslaff include "Ads on e-blasts pick up $30,000 at the Herald-Mail" and "Sales of targeted emails top $40,000 at the Elkhart Truth" and December, 2013 Top Ad Winner"Ed-Ventures Grand Giveaway" and their success with the Granite Transformations "Win-a-Cruise" email contest

 

Endorsements by : Zach Payer, Michelle Novak


Cellit

Endorsements : 1

Average rating :

Cellit provides mobile platforms including classifieds with text back for more information, text-based coupons and customer loyalty programs for media companies and businesses. 

Endorsements by : Rob Weisbord


Pick

Tapclicks

Endorsements : 1

Average rating :

TapClicks (originally Taponix) provides a universal analytics dashboard to track results from marketing campaigns. Features include white labeled software, and integrations with Google Adwords, Google Analytics, Facebook Ads, Facebook Insights, Big Ads, Twitter, Foursquare, Constant Contact and Marchex. TapClassifieds also helps auto dealers post on Craigslist and Backpage. The review on LocalMediaInsider can be found here.

See the LocalMediaInsider story, TapClicks heads deep into the auto space, also mentioned in How to attain a 98% retention rate for agency services.

Endorsements by : Jason Erdahl


Pick

TruMeasure

Endorsements : 1

Average rating :

TruMeasure provides call-tracking and post-click activity reports for advertising and marketing campaigns, on a reseller basis to media companies.

Endorsements by : John Jordan


Pick
Case_study

vSplash

Endorsements : 1

Average rating :

vSplash delivers turnkey websites that act as landing pages for media resellers of ad campaigns. White label platform supports a variety of digital marketing and ecommerce products. Integrates fulfillment, production, analytics and process management capabilities. Sales tool, Buzzboard, rates the web presence of local merchants in a color coded check list system, shows comparisons with competitors and recommends proposals based on media's input on products and pricing, or allows customization for proposal building on the spot. Chicago Tribune says the tool has resulted in major revenue increases in this LocalMediaInsider case study.   See also "Best Practices" for using Buzzboard from the Tribune. 

Endorsements by : Tester