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StyleSeek is a personalized e-commerce site for lifestyle products, that uses gamifications so
users can select between images to create and refine their unique StyleDNA, a term coined by StyleSeek.  Founded by two MIT graduates and a FIDM professor. Created a white label partnership with Nevada Crossing Outlets, which launched in 2013 with 70 high end stores, to include both their existing and new brands, and use the "game" to build a text club. Mentioned in LocalMediaInsider's Top Ad report on the marketers.

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