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Borrell Associates

Endorsements : 3

Average rating :

Borrell provides research on local ad-spending data, consultation on digital strategies and sales training. Research includes local market data, surveys and research papers. Ways to use the metrics are listed in this report on tools and metrics. See also reports using Borrell data:  "Numbers your media company should be tracking", the Best versus the Rest in Media, and  the Best Versus the Rest in Radio.  A core product is its Compass report that shows digital spend by category in each market, used as a sales tool, often in conjunction with Buzzboard. Also calculates digital market revenues to estimate market penetration for digital, mentioned in this case study on WBOC/Fox21Delmarva's digital strategy. A major conference for media, the LocalOnline Advertising Conference is held every spring in News York City. Customers include Schurz Communications and Cox Radio. A major Background: Operated by Gordon Borrell, founder and CEO, Colby Atwood, president and Kip Cassino, executive vice president of research. The company's motto is "Tomorrow's media, understood today." Its hallmark is its understanding of disruptive technology and its effect on local media.

Mentioned as a great tool for remote work stations in 'Four Tips to Running a Work-from Home Sales Team' at LocalMediaInsider here. Recommended in the 12 great B2B social content ideas.

Endorsements by : Patrick OBrien, Steve Gray, James James Smith


Mequoda

Endorsements : 1

Average rating :

Mequoda Group provides training and consultation for local media executives transitioning to digital publishing.

Endorsements by : Donna Jefferson


Brain Swell Media

Endorsements : 1

Average rating :

Brain Swell Media is an internet consultant firm that supplies media with training and resources for web development and sales.

Endorsements by : Donna Jefferson