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Buddy Media

Endorsements : 1

Average rating :

Buddy Media, now owned by and integrated with Sales Force, provides social media management software and provides tools to help media companies and businesses manage their marketing efforts on social media sites. Integration with Sales Force allows new options to listen, connect and engage socially with customers. 

Endorsements by : Rob Weisbord


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SocialMadeSimple

Endorsements : 1

Average rating :

Provides white label social media tools for media company resellers to help small merchants gain a better social presence, including providing hand-selected news content for social posts and a report that 'grades' customer's sites. Features include posting to all networks from one location, a social media "Grade" of A to F for your customer's presence and communications, hand-selected news to re-post as social media content and reputation management, syncing email to social content. Retail pricing is $19 a month of $178 per year;  wholesale pricing to resellers is lower and based on volume. This vendor recommended by Lee Enterprises in this 2012 Local media Insider case study on selling social media.

Endorsements by : Peter Newton


Aptivada

Endorsements : 1

Average rating :

Aptivada creates Facebook applications, tools and consulting primarily for television and radio stations. 

Endorsements by : Margie Albert


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Shoutlet

Endorsements : 2

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Provides sophisticated scheduling and contest options media using and reselling Facebook services, including scheduled posts triggered by contest events and image feeds from galleries. Tools allow publishers to control multiple accounts,  publish, engage and measure marketing initiatives on  Facebook, Twitter, YouTube and LinkedIn. Background: Founded by Jason Weaver in 2010. Shoutlet is a Facebook Preferred Developer Consultant. A case study on Lee Enterprises initiative using this software is here.

 

Endorsements by : Zach Payer, Cynthia Donovan


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Twitter

Endorsements : 1

Average rating :

Twitter is a real-time communications platform in visitors follow each other to communicate in 140 character Tweets.  With a billion tweets every 2.5 days, Twitter is a disruptive many-to-many news model featuring direct information from world leaders, major athletes, celebrities and numerous local groups. Also generates significant referral traffic to media as stories are Tweeted across the globe. Media use Twitter to increase traffic to stories, and for promotions.  Some monetization schemes include sales of Twitter ads, in the advertiser feeds live content into the ad unit via Twitter (see LocalMediaInsider's case study "Twitter Ads a hit with advertisers"), aggregating sports celebrity Tweets with news commentary into a sports app  (see LMI's case study on Twitter sports app here); selling services that manage other companies' Tweets, often through a central social messaging platform; and allowing paying restaurant Tweets to show up in the dining section. Background: Based in San Francisco, and created in 2006. According to Wikipedia, board members of podcaster Odeo were holding a brain-storming session when Jack Dorsey, then an under-grad at New York University came up with the idea of using an SMS service to communicate with a small group. The project code name was twttr, inspired by Flickr, and the five-character length of an SMS short code.  On March 21, 2006, Dorsey on Dorsey published the first Twitter message "just setting up my twttr".

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Chartbeat, Inc.

Endorsements : 1

Average rating :

Chartbeat’s web analytics product is designed for newsrooms. It delivers real-time reporting on traffic sources, social-media sharing specific to platform, performance-over-time graph, visits broken down by new and return and level of engagement. Publishers can see views specific to content such as articles or videos and average engagement time for specific periods from one to thirty days. Any data can be sorted by device used to access.

Mentioned in the MediaMinds "Round up of native advertising summit 2014"  and LMI story "How to serve a native ad"

Endorsements by : Mary Winters


Sprout Social

Endorsements : 2

Average rating :

Sprout Social gathers, organizes and facilitates social-media conversations in one online inbox. It can be accessed via both iPhone and Android mobile app as well. The Chicago-based VC-backed firm was founded in 2010. 

Endorsements by : JAN RAMSEY, Jeff Howland


Add This

Endorsements : 2

Average rating :

AddThis provides self-serve tools and quick codes to add social share buttons to publisher's sites, blogs and newsletters

Endorsements by : Cindy Butner, Brona Kernan


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Facebook

Endorsements : 2

Average rating :

Facebook is the world’s largest social networks, with over 1 billion monthly active users. Media uses Facebook in a variety of ways to promote online traffic, contests, events and create brand engagement. Fans are considered one of the key new audiences for media sites. Increasingly, media resells Facebook marketing as a service to merchants, including custom pages, contesting, fan building and managing updates. A variety of technology companies offer platforms that make managing social media more efficient, allowing resellers to scale more easily. Find Local Media case study on an agency created by a radio station that sells Facebook services here, the Top Selling Facebook Contests here, plus 21 Tactics to Increase Revenues from Facebook Contest here and Best Strategies for Facebook Brand Pages here.

 

Endorsements by : Bill Crist


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Oracle

Vitrue provides real time analytics and centralized posting for Facebook pages, allowing lcoal media companies to analyze their own and merchant updating strategies to engage fans and increase shares. Features include  scheduling of posts, management of social media from a single dashboard, news feeds for customizable posts, and content calendar view. Media resellers include Scripps' Facebook sales and management program, a highly successful initiative case studied here. 

 


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Tabsite.com

Tabsite.com provides applications for Facebook, Pinterest, and Instagram pages that includes contesting, deals, reviews and sweepstakes. Features include engagement apps such as email sign-up, RSS feed, and Friend Share Deal, widgets for contests and sweepstakes, and platform tools to customize pages. Pricing: Basic account is free; monthly plans range from $10 a month to $30. Read more on Tabsite here


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Friends2Follow

Friends2follow offers an embed widget with a simple administrator dashboard to pulls any social stream including Facebook, Twitter, Instagram and Youtube onto local media websites. Local media are embedding these as content blocks into which they can upsell advertiser streams. Read the full review and list of upsells in  "Best practices for using friends2follow".  Recommendations from the following association: Parenting Media Association.