Endorsements : 3
LocalMediaInsider, owned by NewMediaHub, LLC, is an independent membership site that publishes weekly case studies and white papers that give practical examples of what works and does not work to grow digital business models. Hundreds of reports on local media's digital success in areas from digital media kits to sales of Facebook programs are available to members in a searchable database. Founder of MediaExecsTech as an alternative to vendor directories.
Endorsements by : Kashif tufail, Mark Guerringue, Kelly Abbott
Endorsements : 2
Pulse Research provides research on consumer buying habits used as selling tools by media companies.
Endorsements by : Charles Hatfield , Richard Haddad
Endorsements : 3
Borrell provides research on local ad-spending data, consultation on digital strategies and sales training. Research includes local market data, surveys and research papers. Ways to use the metrics are listed in this report on tools and metrics. See also reports using Borrell data: "Numbers your media company should be tracking", the Best versus the Rest in Media, and the Best Versus the Rest in Radio. A core product is its Compass report that shows digital spend by category in each market, used as a sales tool, often in conjunction with Buzzboard. Also calculates digital market revenues to estimate market penetration for digital, mentioned in this case study on WBOC/Fox21Delmarva's digital strategy. A major conference for media, the LocalOnline Advertising Conference is held every spring in News York City. Customers include Schurz Communications and Cox Radio. A major Background: Operated by Gordon Borrell, founder and CEO, Colby Atwood, president and Kip Cassino, executive vice president of research. The company's motto is "Tomorrow's media, understood today." Its hallmark is its understanding of disruptive technology and its effect on local media.
Endorsements by : Patrick OBrien, Steve Gray, James James Smith
Endorsements : 1
Mather Economics is a business consultancy specializing in applied economics. They use econometric analysis to develop optimal pricing recommendations, including subscription pricing and customer retention.
Endorsements by : Dick van Halsema
Endorsements : 1
The Logit Group is a market research group that specializes in customized online and telephone data collection.
Endorsements by : Edward Efchak
Endorsements : 1
Media Audit provides comparative audience demographics and plans to buy statistics for local print, radio and television stations and their online sites. The reports are created by telephone surveys. Customizable and used for sales presentations and media kits.
Endorsements by : Jennifer Nero
Admall provides research on local markets by industry for sales teams. SalesTouch CRM, created by SDS, Inc, for customers of AdMall, is designed specially for local media companies and uses rolling financial data to prioritize leads and gives a daily "who to call next" list. Features include four priority levels that are determined by history of spending, and seasonality, size and momentum. Has a mobile component. Pricing: Requires a licence to AdMall seasonal spending reports, which ranges from a few hundred to over $1000 a month based on size and licencees. SalesTouch is an additional $79 per person. Does not integrate with accounting systems in real time, but updates every few months. Background: SalesTouch was implemented in July 2013 and is considered best of breed with six to seven figure revenue increases reported in mid-sized markets. Customers include the Southbend Tribune, Reminder Media, The Kansas City Star, Denver Post and WKEF-WRGT-TV. Case study on implementation at the Oklahoman that generated high six figures in new revenues is here at LocalMediaInsider.
Admall's research is mentioned in 4 tips on how the Morris Publishing Group runs their 'work from home' team and in 'Agency 2.0; Main Street Digital Increases Revenues Tenfold in Two Years' at LocalMediaInsider here.
Alexa.com allows users to create competitive comparisons between sites based on traffic rank (a combination of average daily visitors and average daily page views over a 3 month period), page views per user, and time on site. Compare up to five sites. Alexa will does show the specific number of page views. Background: Alexa.com has been providing data since 1996 and is owned by Amazon. Its data is collected when the Alexa Toolbar is downloaded and installed by people wishing to view site ranking data for competitor sites, (go to the site, select site tools and follow the prompts).
Features for internal use include the "Load time" and percentage of all sites that are faster or slower, and "high impact search queries" to help editors hone in on key words for headlines and metatags. Alexa.com is featured as one of the Top Four free online sources for data on competitors' traffic and audiences on LocalMediaInsider.com.
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