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Case_study

NRS Media

Endorsements : 1

Average rating :
NRS Media provides sale training and consulting for primarily radio and broadcast companies. Draper Digital Media, an east coast television station, endorsed the company's tightly formated advertisers workshops in this LocalMediaInsider case study as an important  component of its strategy gaining top Digital Market Revenue share for a single market U.S. station, and vouching that advertisers were retained for 24 months. . Services include analysis and support for prospecting and account aquisition; premium advertiser development strategies and sales trainings. Background: NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991 by Doug Gold and Brian Duffy, leaders in New Zealand’s radio industry.  The team set up a U.S. office in 1997. Initially, programs had been created for radio alone; however, the U.S. office also sells to television stations.
 
 

Endorsements by : Jay Kevin


A.L. Phoenix Marketing

Service vendor, provide sales support marketing and training for advertising sales.


Radio Advertising Bureau

Endorsements : 1

Average rating :

Radio Advertising Bureau (RAB) provides research,sales, tools and advocacy programs such as advance radio as a primary advertising medium. 

 

Endorsements by : Kevin Skaalure


WorldNow

Endorsements : 5

Average rating :

WorldNow provides content management systems for over 50 percent of all local U.S. television stations in the country.

Endorsements by : Ron Westrick, Scott Sanders, Julie Mulhall, Mary Winters, Wes Cook


Mequoda

Endorsements : 1

Average rating :

Mequoda Group provides training and consultation for local media executives transitioning to digital publishing.

Endorsements by : Donna Jefferson


Brain Swell Media

Endorsements : 1

Average rating :

Brain Swell Media is an internet consultant firm that supplies media with training and resources for web development and sales.

Endorsements by : Donna Jefferson


Robert C. Davis & Associates

Consultant for call center training. Trains media advertising sales managers and representatives for in call center best practices and sales techniques, including support materials for ongoing use.