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Case_study

Datasphere Technologies

Endorsements : 1

Average rating :

Seattle-based Datasphere provides a hyper-local neighborhood news and paid features platform for local media, and includes telemarketing services. The program Precision Targeting by Neighborhoods partners with primarily broadcast sites to increase market penetration and revenues and now has sales in the millions across multiple broadcast markets who receive a revenue share. The white-labeled hyper-local sites require users to register by selecting the neighborhood about which they want information, then serve that neighborhood news the next time they log in. News includes hyper-local press releases from the "cutting room floor" and paid features sold to local merchants. Paid content appears as images with a small text line on the right rail of the sites, and rotate into the key news hole, although most of the value to merchants is in the SEO. Datasphere acquires and manages the merchants (avoiding the protected list of TV customers and top prospects), builds the creative and traffics the ad. The media client simply adds the Datasphere neighborhood targeting service platform to its existing news and advertising platform, places a 300 x 250 ad on its website to drive traffic, and share the revenue it drives. Additional features include sponsorships, coupons, deals, product reviews, e-newsletters and business directories. Web-based content management system includes semantic search with automatic statement completion (suggestions) and “did you mean” functionality; automatic topic pages and content targeting; push-button site deployment; UGC features such as discussions, voting and social-media integration; a self-service portal; and outbound marketing features such as SEO, SEM and auto-syndication.  Business model is revenue share. Customers include Gannett Broadcasting, Meredith and the Arizona Republic. Check out their case study.

 

Endorsements by : John Triplett


Case_study

NRS Media

Endorsements : 1

Average rating :
NRS Media provides sale training and consulting for primarily radio and broadcast companies. Draper Digital Media, an east coast television station, endorsed the company's tightly formated advertisers workshops in this LocalMediaInsider case study as an important  component of its strategy gaining top Digital Market Revenue share for a single market U.S. station, and vouching that advertisers were retained for 24 months. . Services include analysis and support for prospecting and account aquisition; premium advertiser development strategies and sales trainings. Background: NRS Media, formerly New Revenue Solutions, was founded as a consultancy firm in New Zealand in 1991 by Doug Gold and Brian Duffy, leaders in New Zealand’s radio industry.  The team set up a U.S. office in 1997. Initially, programs had been created for radio alone; however, the U.S. office also sells to television stations.
 
 

Endorsements by : Jay Kevin


Buddy Media

Endorsements : 1

Average rating :

Buddy Media, now owned by and integrated with Sales Force, provides social media management software and provides tools to help media companies and businesses manage their marketing efforts on social media sites. Integration with Sales Force allows new options to listen, connect and engage socially with customers. 

Endorsements by : Rob Weisbord


EchoSign

Endorsements : 1

Average rating :

EchoSign allows customers to digitally sign agreements. The signature process requires users to email documents through its system which takes care of the signing process on the other side. Recipients can e-sign instantly in any browser, an iPhone or a Blackberry, or via a widget on any website. Or if desired, recipients can sign by fax using a toll-free fax gateway.

 

Endorsements by : John Engler


A.L. Phoenix Marketing

Service vendor, provide sales support marketing and training for advertising sales.


The Pursuit Group

Endorsements : 1

Average rating :

The Pursuit Group is a consulting firm that works  to create a  leads funnels of weighted qualified leads via social media and other platfomrs. 

 

Endorsements by : Rick Blair


FileMaker

Endorsements : 1

Average rating :

FileMaker Pro is an easy-to-use database management software for the iPad, iPhone, Windows, Mac and the web.

Endorsements by : Paul Nyberg


Relationals

Endorsements : 1

Average rating :

Relationals provides customer relationship management (CRM) software specifically for the media industry. Features include 360-degree view of an account, web leads integration, meetings calendar, pipeline reporting, automatic proposal and contract generation from template, team member file sharing, customer surveys and Outlook integration. 

Endorsements by : Cynthia Donovan


Pick
Case_study

John Kimball Group

Endorsements : 1

Average rating :

This company provides consulting for sales and political sales, including a political sales leads list. Included  in this case study on Richmond Media Group's entry into theo political ad market documented on LocalMediaInsider and featured in How to Increase Political Advertising Revenues.

 

Endorsements by : Editor


The Databank

Endorsements : 1

Average rating :

This CRM tool is designed for non-profits. Includes views of prospects social media use, sign ups and hour tracking for events and tracking other fundraising opportunities.

Endorsements by : Jeremy Iggers


Kantar Media

Endorsements : 1

Average rating :

Kantar Media provides a media monitoring service to see which advertisers are using radio, TV and print in each market, how much they spend and what creative was used. 

Endorsements by : Editor


HubSpot

Endorsements : 1

Average rating :

HubSpot is an inbound marketing software company that helps businesses build and track inbound lead generations from a variety of social platforms.  Expert in use of registration for e-papers to build B2B leads. 

 

Endorsements by : Ian Hartten


Zoom Info

Endorsements : 1

Average rating :

Zoominfo Pro is a business leads service that gives users to access  20+ criteria search tools to look through its database of six million businesses and 65 million employees.

Endorsements by : Robyn Handsman


Radio Advertising Bureau

Endorsements : 1

Average rating :

Radio Advertising Bureau (RAB) provides research,sales, tools and advocacy programs such as advance radio as a primary advertising medium. 

 

Endorsements by : Kevin Skaalure


WorldNow

Endorsements : 5

Average rating :

WorldNow provides content management systems for over 50 percent of all local U.S. television stations in the country.

Endorsements by : Ron Westrick, Scott Sanders, Julie Mulhall, Mary Winters, Wes Cook


Mequoda

Endorsements : 1

Average rating :

Mequoda Group provides training and consultation for local media executives transitioning to digital publishing.

Endorsements by : Donna Jefferson


Brain Swell Media

Endorsements : 1

Average rating :

Brain Swell Media is an internet consultant firm that supplies media with training and resources for web development and sales.

Endorsements by : Donna Jefferson


Pre1 Software

Endorsements : 2

Average rating :

Pre1 Software provides integrated advertising management, CRM, production and accounting software for print media companies. 

 

Endorsements by : Chuck Davis, Matt Gibson


ZapPowee

Endorsements : 1

Average rating :

ZapPowee provides an email funnel, in which prospects fill out a form and survey to acquire a discount code, providing data for highly targeted leads, which are sent directly to sales people for follow-up.

Endorsements by : Steve Wilder


Marketing Solutions Group

Endorsements : 4

Average rating :

SugarCRM is an increasingly popular customer relationship management software owned by Marketing Solutions. The relatively low-priced platform integrates with social media, email, mobile and call centers. Used by Morris Publishing Group to run its sales teams, see Four Keys to Managing the Work-from-home Sales Department.

Read the full story on how Morris Publishing Group succeeds; 'Agency 2.0; Main Street Digital Increases Revenues Tenfold in Two Years' at LocalMediaInsider here. 

Endorsements by : David Jonah, George Coleman, James James Smith, Steve Gray